Image optimization is still one of the highest-impact improvements you can make to any website. I just published a complete guide on how to optimize images for modern web performance in 2025 — including when to use Base64, how compression works, and how to choose the right image format.
🔍 What the guide covers
- When Base64 encoding helps (and when it slows you down)
- Lossy vs lossless compression
- JPG vs PNG vs WebP vs AVIF in 2025
- How optimized hero images improve LCP
- Best practices for responsive images (
srcset,sizes,<picture>) - Practical tools for compression and conversion
If you want to reduce load times, boost Core Web Vitals, and improve real-world performance, this guide will help you get there.
👉 Read the full article:
https://www.frontendtools.tech/blog/optimize-images-web-base64-compression-guide
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