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James Laurance

Digital marketer writing blogs on SEO, Meta Ads, ecommerce growth, local marketing, and performance strategies that actually drive results.

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How to Use Server-Side Tracking for Better Attribution Across Meta & Google

How to Use Server-Side Tracking for Better Attribution Across Meta & Google

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2 min read
Performance Marketing vs. Brand Marketing: Why You Need Both in 2025

Performance Marketing vs. Brand Marketing: Why You Need Both in 2025

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1 min read
How to Scale an Ecommerce Brand with CBO Campaigns (Without Burning Budget)

How to Scale an Ecommerce Brand with CBO Campaigns (Without Burning Budget)

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1 min read
Local SEO in 2025: How Small Service Businesses Can Compete With Giants?

Local SEO in 2025: How Small Service Businesses Can Compete With Giants?

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1 min read
The Future of Facebook Ads: Is AI Killing Manual Optimisation?

The Future of Facebook Ads: Is AI Killing Manual Optimisation?

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2 min read
Why Every Business Needs a First-Party Data Strategy in a Cookie-less World

Why Every Business Needs a First-Party Data Strategy in a Cookie-less World

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1 min read
From Scroll to Sale: How to Build an Organic Funnel That Actually Converts

From Scroll to Sale: How to Build an Organic Funnel That Actually Converts

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1 min read
The Rise of UGC Ads: How Real Content Beats Studio Shoots in 2025

The Rise of UGC Ads: How Real Content Beats Studio Shoots in 2025

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2 min read
Top 5 Mistakes Brands Make in Performance Marketing (And How to Avoid Them)

Top 5 Mistakes Brands Make in Performance Marketing (And How to Avoid Them)

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1 min read
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