Performance marketing keeps evolving, but many businesses still make the same mistakes that limit growth and waste budget. Here’s what to avoid in your 2025 Google PPC campaigns.
- Skipping Landing Page Optimization A great ad with a bad landing page = zero results. Fix it: Improve page speed, simplify layout, and match the ad message. This is the foundation of conversion rate optimisation.
- Manual Overload Still using manual bidding in 2025? Fix it: Use automation tools to manage bids, placements, and creative. Test Performance Max and automated rules.
- Not Auditing Regularly Set it and forget it? Big mistake. Fix it: Use a reliable PPC audit service every 30 days to adjust targeting, budgets, and ad content.
- Too Much Audience Reach, Not Enough Focus Reaching more people doesn’t mean better results. Fix it: Refine targeting. Use intent signals and demographics, especially in PPC for small businesses.
- Doing It All In-House Without Expertise Even the best teams need help. Fix it: Partner with a proven digital advertising agency that can analyze and adjust based on real data not guesses.
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