You built an app. But how do you tell people about it?
Here are 5 viral script formats that have generated millions of views for indie developers.
1. The "Stop" Hook
Start with something shocking:
"This app changed how I [problem] forever"
"Stop [common mistake] - here is why"
"You are doing [X] wrong"
Why it works: People stop scrolling when they feel like they are missing out.
2. The POV Format
Put people in a scenario:
"POV: You are a [profession] trying to [task]"
"POV: You just discovered [feature]"
"POV: It is Monday morning and you need to [task]"
Why it works: Relatability creates instant connection.
3. The List Structure
Give clear value:
"[X] things about [topic] nobody talks about"
"The real reason [observation]"
"[X] ways to [achieve goal]"
Why it works: Lists are easy to consume and share.
4. The Story Arc
Take people on a journey:
"I almost gave up on [goal]. Then I found [solution]"
"3 months ago I [struggle]. Now I [result]"
"The day I realized [insight]"
Why it works: Stories stick. Facts do not.
5. The Hot Take
Challenge conventional wisdom:
"[Controversial opinion about your niche]"
"This is why [common belief] is wrong"
"Stop doing [X]. Do this instead."
Why it works: Controversy drives engagement.
How to Use These
- Pick one format
- Fill in your app is specific details
- Add a call-to-action
- Post
Or just use JustInSol - we generate 10 scripts in these formats automatically.
Which format is your favorite?
Save this post. Share it with a fellow indie dev. Let me know which formats work best for you.
Top comments (0)