Modern GCC companies are now designed as strategic assets rather than delivery arms.
Several factors explain this transition.
Complexity of modern work
AI systems, cloud platforms, and digital ecosystems require deep context, not task-based execution. This work cannot be modularized endlessly.
Pressure to innovate continuously
Enterprises need distributed innovation engines that operate at the same speed as the market.
Talent expectations have changed
Top talent seeks ownership, growth, and impact. GCCs offering only execution struggle to retain high performers.
As a result, enterprises are redefining what their GCCs are meant to achieve.
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