I dislike it personally.
However I feel like if you look past your own feelings, this can mark an
important step in the development of the language.
The first time I looked at Go, the website look and feel made it seem more like a research project / niche language rather than the reliable, solid language that it is, neither did it reflect how rich and vibrant it's community is.
Perhaps this will help newer developpers pick up the language, and make picthing it internally easier in some companies.
And for that, ultimately, having good branding is useful.
I dislike it on the basis of my own taste and nostalgic bias. But that doesn't mean we should throw it out with the bath water.
We're a place where coders share, stay up-to-date and grow their careers.
We strive for transparency and don't collect excess data.