loading...
Cover image for What do you think of the new Go logo?

What do you think of the new Go logo?

jess profile image Jess Lee (she/her) ・1 min read

I got a hilarious message from my friend about Go's new look & logo announcement. It went something like this:

Friend: LOOK AT THIS BULLSHIT
Friend: WHERE DAT GOPHIE

Then I sent her the fine print:

Rest easy, our beloved Gopher Mascot remains at the center of our brand.

Discussion

pic
Editor guide
Collapse
dmerand profile image
Donald Merand

Looks like a gas station logo.

Collapse
cathodion profile image
Dustin King

I came here to say this.

Collapse
itsdarrylnorris profile image
Darryl Norris

I hate to admit it because I like Golang but you are right. Haha

Collapse
entrptaher profile image
Md. Abu Taher 👨‍💻

First look feels like a new brand to overthrow Uber and Amazon. O_O
Second look feels like its a modern entity. Something that promotes professionalism.

Even though it looks nice but somehow it lacks the programming context. Hmm, what could be missing? There, it misses the thing. And, the vertical stripes are too small.
Imgur

Collapse
josegonz321 profile image
Jose Gonzalez

This should be the new logo!

Collapse
booligoosh profile image
Ethan

SEND THAT TO THEM!

Collapse
peter profile image
Peter Kim Frank

This might be unpopular. While I think the Go Gopher is a super fun character, I also really like the updated logo and professional look. I'm also getting some of those classic "Hot Wheels" vibes, in a good way. Speed, speed, speed.

Collapse
ben profile image
Ben Halpern

I think it's a bit boring, doesn't really have the gopher's personality, but is clean and probably serves its purpose.

I'm sure they feel that Go has established itself enough that they can get away from cutesy gimmicks.

On the logo, ultimately

Collapse
kunde21 profile image
Chad Kunde

Gopher hasn't stopped being the mascot, though. The old logo was very similar to the new logo, but a pencil sketch version instead of the more formal version it is now.

Collapse
ladydascalie profile image
Benjamin Cable

I dislike it personally.

However I feel like if you look past your own feelings, this can mark an
important step in the development of the language.

The first time I looked at Go, the website look and feel made it seem more like a research project / niche language rather than the reliable, solid language that it is, neither did it reflect how rich and vibrant it's community is.

Perhaps this will help newer developpers pick up the language, and make picthing it internally easier in some companies.

And for that, ultimately, having good branding is useful.

I dislike it on the basis of my own taste and nostalgic bias. But that doesn't mean we should throw it out with the bath water.

Collapse
danielw profile image
Daniel Waller (he/him)

Reminds me of the New Balance logo a bit.
But as long as they keep the Gopher I'm cool with it. To me the Gopher is on the same level as octocat...also there are sooo many cool Gopher designs that it would just be a shame

Collapse
val_baca profile image
Valentin Baca

No a fan. It does not indicate that Go is a programming language. It only indicates that Go is fast; it kind of beats you over the head with it. It's like the whole design spec was "wooosh, but minimalist"

I'll never be able to look at this and not just think of my prior ISP: Wave G waveg.wavebroadband.com

Collapse
isaacdlyman profile image
Isaac Lyman

Fair point. On the other hand, I've never written a single line of Go, but what I know about it is that it's fast. It powers my static site generator of choice, Hugo, and I swear that thing breaks warp speed. So a "this is a thing that is fast" logo is pretty on-brand.

Collapse
forstmeier profile image
John Forstmeier

I love it! For whatever reason, I love all of the logos for the different languages (I'm a sucker for Python's) and I was unimpressed with the old "hand drawn" one that Go used to have. Glad we still have the Gopher, though!

Collapse
rip profile image
Rip

Not that big of a fan. The logo looks more like it's for a toy car brand than a programming language, and it doesn't fit well with the Gopher.

Collapse
rhymes profile image
rhymes

Seems straight out of the Cars movie.

My favorite version is the black and white one.

Collapse
forstmeier profile image
John Forstmeier

Seconded on the black and white; I also like the white and blue because it reminds me of the Gopher colors.

Collapse
michaeljota profile image
Michael De Abreu

That's why design should be approved by engineering.

Collapse
booligoosh profile image
Ethan

The best comment here.

Collapse
jeremycmorgan profile image
Jeremy Morgan

I like it. Very clean and simple just like the language.

Collapse
dvdmuckle profile image
David Muckle

Looks like a brand of running shoes. Even with the fine print, bring back the gopher! I need my boy!

Collapse
dmerand profile image
Donald Merand

It's totally the New Balance logo.

Collapse
beelzenef profile image
Elena G

Without Gopher on it... this new logo has no special meaning, it could be anything except Golang

Collapse
iandavid profile image
David Okpare

Does it mean I can now use the previous Go gopher logo as my brand logo?

Collapse
picocreator profile image
Eugene Cheah

Looks like they are putting on a corporate suite, which they can use when needed. And I can understand why.

To quote the brand book, one target segment is : CIOs, CTOs & Tech Leads

Hence it brings back up the struggle of "being cute" - where some big heads (who makes the final say on nearly no information) just wouldn't take it seriously sadly otherwise =(

Personally love the Gophie, but as a startup founder myself who sometimes sells to enterprises - I face a similar problem on having a cute cake logo as our branding.

I understand the struggle 😢

Hope they can keep a balance and please both sides

Collapse
artemis profile image
Diane

To be honest, I couldn't care less.

I don't feel anything from looking any logo.

Collapse
jsalvador profile image
Collapse
elmuerte profile image
Michiel Hendriks

I saw this on my twitter feed. I did not know this was about the Go language so I read past it. I guess that says enough.

Collapse
kostjapalovic profile image
Kostja

Go is no more. I loved this thing they had before. Now it is really a gas station or car sharing service.

Collapse
dance2die profile image
Sung M. Kim

We will probably get used to it.

Collapse
jvarness profile image
Jake Varness

Not as cool as the Gopher

Collapse
lysofdev profile image
Esteban Hernández

The real tragedy is picking a name as ambiguous as Go.

Collapse
katylava profile image
katy lavallee

Gopher lovers -- the gopher is still in the brand book: storage.googleapis.com/golang-asse... -- page 21.

Was the gopher ever the logo?

Collapse
asaaki profile image
Christoph Grabo

My first impression: Is it a parcel delivery service now? 🤔

Collapse
swlkr profile image
Sean Walker

It looks like a Dropbox design

Collapse
newtorob profile image
Robert Newton

I got upset until i saw this wasn't real lol...

I didn't want to lose the gopher :\

Collapse
eljayadobe profile image
Eljay-Adobe

A couple more lines, and it'd look like a bicycle. Which would be an improvement.

Collapse
ahmedmusallam profile image
Ahmed Musallam

The new go logo is fit for a fast food chain. With a race track for a drive-through. lol

Collapse
carloslfu profile image
Carlos Galarza

I will miss Gopher 🙃

Collapse
oyagci profile image
Oguzhan Yagci

Unpopular opinion: I find the mascot ugly