I’d like to share a personal project I’ve been working on: a LEGO® Website Redesign & Concept, built as a fully interactive, real-time web experience.
This is not a static mockup, screenshot gallery, or Figma prototype.
The project explores what a LEGO-branded website could look like if every visual and structural element were physically “built” from LEGO bricks — directly in the browser.
👉 Live demo:
https://lego.partisanboost.com
Additional visuals and project breakdown on Behance: https://www.behance.net/gallery/240682447/LEGO-Website-Redesign-Concept-UIUX-Case-Study
Project Idea
The core idea behind this project was to treat the website itself as a LEGO construction.
Instead of traditional UI components, the interface is composed from:
image-based HTML elements
background layers
strict spatial constraints inspired by LEGO geometry
Every tile, surface, and UI element follows the same fundamental rule set, creating a consistent, material-driven visual language across the entire experience.
Technical Approach
Rather than relying on a visual editor or pre-rendered assets, the site is driven by a custom JavaScript engine that manages layout, interaction, and composition in real time.
Key characteristics:
UI elements are assembled from image-based HTML elements and backgrounds
All components are aligned to a fixed 26×26 pixel grid, reflecting the underlying LEGO unit system
No static UI screenshots — everything responds dynamically to user interaction
Layout changes happen without full page reloads
This approach allowed me to experiment with how far a brand-specific, material-based UI system can be pushed using standard web technologies.
What’s Included So Far
Fully working live demo (not a mockup)
Editable tiles, stickers, colors, themes, and patterns
Mix of 2D, 3D, and hybrid LEGO elements
Real-time interaction and layout changes
Custom rendering and composition logic in JavaScript
Work in Progress
This is an early version of the project.
I plan to expand it significantly over time, especially by:
introducing more complex LEGO elements composed from image-based HTML elements and backgrounds
preserving and extending the fixed 26×26 pixel grid system
experimenting with new shading techniques
applying performance-oriented masking techniques
exploring additional interaction and layout ideas
The project is intentionally exploratory and iterative rather than a finished product.
Why I Built This
This project is best described as a design + engineering experiment.
The goal wasn’t to propose a production-ready redesign, but to:
explore unconventional UI construction methods
test how strict visual constraints affect flexibility and performance
experiment with brand-driven, material-based web interfaces
Feedback Welcome
I’d genuinely appreciate feedback — especially around:
performance considerations
architectural decisions
UX clarity
scalability of this kind of approach
If you’re interested, you can try the live demo here:
https://lego.partisanboost.com
Additional visuals and project breakdown on Behance: https://www.behance.net/gallery/240682447/LEGO-Website-Redesign-Concept-UIUX-Case-Study
Thanks for reading.
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