Does this ever happen to you?🆘
You’re walking through a store, you see something — and you just want it. You don’t even think about why. You pick it up, take it to the checkout, feel happy. And then at home you sit there, look at it, and think: “Why on earth did I buy this?” 😅
And that’s the whole mystery — it turns out that most of our decisions are made not with our heads, but with our hearts.
First we feel, and only afterward do we come up with logical explanations to justify those emotions.
⁉️Why do emotions decide everything⁉️
_When we look at advertising, see packaging, or read a slogan, the brain’s pleasure and memory centers are activated.
If a stimulus triggers a positive emotion, the brain literally “records” the brand as a source of reward._
That’s why:
A smile in advertising increases memorability by up to 40%.
The color red enhances impulsivity and a sense of urgency.
Soft lighting and smooth music increase trust and the time spent in a store.
And on the contrary, irritating stimuli (noise, flickering, overly bright colors) cause stress, and the customer “switches off”.
What do you think?🤔
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