AI tools are everywhere in 2025.
But here’s the problem → most of the lists you see online either repeat the same big names or skip over the smaller, underrated tools that are actually useful.
I’ve been tracking AI tools closely for my own work in outreach & marketing, and I’ve noticed:
Some tools dominate Google but are invisible in AI search engines.
Others are completely under the radar but solve problems better than “big brand” tools.
So here’s a hand-picked list of 10 AI tools worth knowing this year:
- Perplexity AI
A research-focused AI search engine. Great for fast, reliable, and source-backed answers.
- Claude 3.5 (Anthropic)
Clean interface, deep reasoning, and longer context handling.
- Gemini (Google)
Best if you’re already in the Google ecosystem (Docs, Gmail, YouTube).
- Copy.ai
A long-standing content AI tool, still improving for marketers.
- Notion AI
Turns your notes and docs into structured ideas and drafts.
- Runway
AI video generation that’s actually usable for creators.
- Murf AI
Text-to-speech with human-like tones (popular for video creators).
- Synthesia
AI avatars for professional-looking video presentations.
- Quillbot
AI-powered paraphrasing and rewriting tool.
- Beautiful.ai
AI-powered presentations made simple.
📌 I keep a bigger AI tools directory updated here ➝ StackMention.com
(so if you’re exploring, you won’t miss the underrated ones).
Why This Matters
The way people search is shifting:
Google ➝ Still dominant, but crowded.
AI Search (ChatGPT, Perplexity, Gemini, Claude) ➝ More people are asking AI directly for recommendations.
That means if your brand, startup, or product isn’t visible in AI tools — you’re already behind.
I’ll be sharing more curated tool lists and strategies here.
If you’ve discovered any hidden AI gems, drop them in the comments — I’ll check them out and maybe include them in the next update.
👉 Nishant Singh | Outreach & Branding | Founder of [StackMention.com]
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