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Discussion on: NextJs SEO Checklist: The Ultimate Roadmap To A Fast, SEO-ready Website

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optimisedu profile image
optimisedu

Great Post - - "seo friendly" is thrown around far too much and often isn't the case.

Getting really technical servicing critical resources first as an example of "perceived load time" might help people understand ignoring seo makes you invalid.

Just to be pedantic with your 404 pages maybe a little bit on redirects

Great article. Funny how similar SEO has stayed since I wrote a 10,000 word article in 2016. Keywords in your url have less effect but SEO is all down to practicing best practices. The output should be accessable and fast with key resources easily reachable.

Optimise for the user benefit from the traffic. Lots of people miss the point. Hats off.

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sashevuchkov profile image
Sashe V.

Thanks for the kind words!

"SEO-friendly" is largely misunderstood and perceived as "SEO-ready." Like you install Next.js and you instantly get all the benefits of a well-implemented technical or on-page strategy.

But this is far from the truth...

Besides the SSR and the image component, there is much, much more stuff that needs to be done.

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optimisedu profile image
optimisedu

Yes -- Gatsby is a great example of something which sounds great to the dev who knows a little of SEO.
Gatsby Image -- great
Gatsby Link -- sounds great
Gatsby Google Analytics -- Wow it's like you don't have to do anything

Except you have now added a pile of bloat to service use cases which you likely won't need, and in addition unless there is a href Google won't follow
and you have a lot of decisions which aren't so obvious out of the box.

I could go on for days -- I have but my site is in urgent need of an update as technically it has been neglected for the last four years. It is an example that SEO hasn't changed hugely and is largely the same cross platforms. Be as static as you can, pay attention to your title, and a Dev builds a site a good SEO maintains it, polishes it and makes it perform.

warning if you reply I am likely to ramble and rant about various forms of hydration