But seriously, there’s no cookie cutter solution. It depends. I admire Richard Branson for the simple fact that all his business ventures were an improvement of something that already existed (mobile, airlines, newspaper, music) and he managed to come out on top by simply doing a better job than the competition. If you choose to stick to the project, then make sure it is delivering a better value than the best competitor.
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But seriously, there’s no cookie cutter solution. It depends. I admire Richard Branson for the simple fact that all his business ventures were an improvement of something that already existed (mobile, airlines, newspaper, music) and he managed to come out on top by simply doing a better job than the competition. If you choose to stick to the project, then make sure it is delivering a better value than the best competitor.