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How I Finally Made Reddit Work for My SaaS (After 2 Months of Failure)

#reddit #marketing #saas

Look, I'm not going to pretend I figured this out quickly.

I spent two months commenting on Reddit threads and getting exactly nowhere. Five visitors total. Two of which were probably me checking from my phone.

The frustrating part? I was following all the "best practices" - join relevant subreddits, be helpful, don't spam. And it still didn't work.

Here's what I was doing wrong and what actually fixed it.

The Mistakes That Killed My Early Efforts

Mistake 1: Commenting on popular threads

If a post already has 100+ comments, your reply gets buried. Nobody sees it. I was essentially shouting into the void.

Mistake 2: Manual scrolling

I'd spend 30-40 minutes per day just looking for threads to comment on. Exhausting. And I'd still miss most of the good opportunities.

Mistake 3: Writing like a marketer

My comments were too polished. Too "helpful." Redditors can detect marketing speak immediately.

What Actually Started Working

The breakthrough was stupidly simple: filter by comment count.

Posts with 0-5 comments are gold. Less competition. Your reply actually gets visibility. And if the thread blows up later, you're already there.

My current filter settings:
- Comment count: < 5
- Posted: last 24 hours
- Subreddit: specific to my niche
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I built a desktop tool to bulk-scrape posts and filter them automatically. What used to take 40 minutes now takes 5.

If you want to try it: Reddit Toolbox - free tier available. Fair warning, the UI could use work, but the filtering feature alone saves me hours per week.

The Other Fix: Writing Like a Human

I stopped trying to sound helpful and started writing like I actually talk.

Instead of:

"I would recommend implementing a systematic approach to content distribution across multiple subreddits."

I write:

"yeah I tried that - honestly just batch your research first and filter by low comment count. saves a ton of time"

Second one sounds like a person. First one sounds like ChatGPT.

Current Results

  • Reddit: ~23% of signups
  • Time: 30 min/day, 5 days/week
  • Cost: $0 (organic only)

Some days nothing works. Some comments flop completely. But the average makes it worthwhile.

TL;DR

  1. Stop commenting on popular threads
  2. Filter for posts with low comment counts
  3. Write like you talk, not like a marketer
  4. Batch your thread discovery instead of scrolling manually

Anyone else doing Reddit marketing? What's working for you?

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