Most SaaS founders I talk to are chasing leverage.
Better stack. Another hire. Some new channel that'll finally work.
None of that's wrong. But it's rarely what's actually slowing them down.
What slows things down is usually quieter: not being clear enough.
Clear about what they're building. Who it's for. Why someone should care today.
When that's missing, everything's just harder.
Marketing feels forced. Roadmap keeps shifting. Discussions that never end, just pause.
Founders think they need better tactics.
Usually they don't.
They skipped the thinking part. Went straight to execution.
Then you get:
Features nobody really notices
Messaging that's fine but forgettable
Teams debating forever because nothing's actually decided
Not because people are dumb. Just nobody's locked in the real story yet.
Like this.
Vague:
"We help teams collaborate better using AI."
Yawn. Gone from my head already.
Clear:
"Remote dev teams waste hours hunting for decisions across Slack, docs, and standups. We connect those to your code so nothing gets buried."
One disappears. One sticks.
Want to fix it? Stop piling on.
Slow down.
Do the stuff that feels like wasting time:
Talk to users without selling. Ask what they think your product does.
Write one sentence. Who's it for, what pain does it kill.
Share it around. People get it instantly? Good. You have to explain? Not there.
When it finally clicks, stuff changes.
Decisions happen faster. Product and marketing point the same way. Less convincing, more resonating.
That's leverage.
Not tools. Not headcount.
Just knowing what you're doing and why anyone cares.
What's still fuzzy in your SaaS? Product, positioning, who it's for — drop it below. I'll work through it with you.
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