Lexiphoria explores how Indianization—the strategy of blending technology with native language, cultural symbols, and regional nuances—is revolutionizing marketing and driving tech adoption in India.It covers real-world examples,from vernacular content and UPI to hyper-local services, showing why a one-size-fits-all global approach fails and how businesses can adapt to engage the unique Indian consumer.
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Cracking the Code: How Indianization Wins in Tech and Marketing
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