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How India Buys: Festivals, Food & Films—Lexiphoria’s Indianization Advantage

India’s buying behavior is deeply influenced by festivals, food, and films, making culture the key market driver. Lexiphoria helps brands connect authentically through Indianization, using insights and localized strategies to resonate across India’s diverse regions. From festive shopping to food preferences and film-inspired trends, success comes from understanding and adapting to local motivations. Partner with Lexiphoria to make your brand part of India’s vibrant celebration.

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