Email marketing has become essential to any business's outreach strategy in 2023. However, manually creating and sending personalised emails to a large audience can be time-consuming and daunting. That's where mailing automation comes in, making the process much more manageable and effective.
With the recent advancements in AI technology, using ChatGPT for mailing automation has become more powerful tool for businesses.
ChatGPT can be used for marketing mailing automation by training it to understand and generate human-like responses to text-based queries, allowing businesses to personalise and automate email campaigns.
At TechMagic, we have experienced the benefits and drawbacks of using ChatGPT for marketing mailing automation firsthand. So, let's get started and explore the power of ChatGPT for marketing mailing automation.
Cons of Using ChatGPT for Mailing Automation
While ChatGPT is undoubtedly a powerful tool for email automation, it's not without its drawbacks. As with any technology, there are potential downsides before incorporating them into your marketing strategy.
Here are the top cons of using ChatGPT for email campaigns:
- Common language: ChatGPT-generated messages may contain simple phrases and blurred or lengthy sentences that may not resonate with the recipient, leading to lower engagement and open rates, as recipients may not feel a personal connection with the message.
- Company-centric messaging: It can sometimes focus a lot on the company and not enough on the prospect's needs, resulting in low engagement rates, as recipients may not feel the message is relevant.
- Lack of personalisation: If ChatGPT is used to create an intro message for each prospect, it may make analysis impossible and result in a loss of personalisation. This can make building relationships with prospects and customers more challenging over time.
- Time-consuming: Despite its time-saving benefits, ChatGPT-generated messages require human review to ensure accuracy and relevance, taking more time to process.
- Limited analysis: ChatGPT-generated messages may make it difficult to analyse which message tone or CTA works best, as each message may differ based on individual prospect interactions. Optimising campaigns for higher engagement and conversion rates can make it more challenging.
Example of blurred email
While ChatGPT is not a perfect solution, with proper use and monitoring, it can significantly improve the efficiency and effectiveness of your marketing mailing automation efforts.
Pros of Using ChatGPT for Mailing Automation
Regarding email automation, ChatGPT has been making waves in the marketing world as a powerful tool that can save time and resources. While some drawbacks exist, it's not all bad news!
Here are some of the top benefits of using ChatGPT for your mail automation:
- Consistency and analysis: Unlike personalised intro messages, ChatGPT-generated message templates are consistent, making it easier to analyse which message tone or call-to-action (CTA) gives the best response rate. It allows you to generate a different tone and other variations of elements for the template (opening sentence, CTA, prop value). These variants can be A/B tested to see what works best.
- Time-saving for ready-made templates: ChatGPT can help shorten ready-made messages and paraphrase sentences or entire message templates, reducing the time needed to create and send emails.
- Creativity: ChatGPT provides ideas or ready options for answers to requests from the client, making it easier to respond to common inquiries and increase engagement.
- Cold templates: ChatGPT enable to develop a cold template and its components, such as asking about the value for a specific category of customers, spam words that should be avoided in the message, and suggesting CTAs.
- Improved engagement: ChatGPT can analyse data from previous email campaigns to identify what content and messaging resonates, allowing you to create more effective emails that drive engagement
Example of brief and specific answer
Our Experience and Best Practices
If you're looking to improve the efficiency and effectiveness of your email marketing, ChatGPT can be a game-changer. However, it's insufficient to plug it in and let it run. To get the most out of ChatGPT for mailing automation, it's important to understand the best practices and expert tips for using this tool effectively.
Use ChatGPT as a tool, not a solution: ChatGPT is a powerful tool that can save time and effort in mailing automation, but it is not a solution on its own. Combining ChatGPT with human input and review is essential to ensure accuracy, relevance, and personalisation.
Keep the focus on the prospect: One of the main risks of using ChatGPT is that it can lead to company-centric messaging that does not resonate with the prospect. To mitigate this risk, it is important to keep the focus on the prospect and their needs, pain points, and interests.
Avoid spam words: Use ChatGPT to be aware of "spam words" when compiling cold templates, as this can improve your messages' deliverability and engagement rates. A list of words that should not be used in messages can help ensure that filters do not flag your emails as spam.
Example of request to list spam words
Shorten ready-made messages: ChatGPT can be especially useful for shortening ready-made messages, such as confirmation emails or thank-you notes. By using ChatGPT to generate these types of messages, you can save time and ensure accuracy while maintaining a personal touch.
Paraphrasing and brainstorming: If you have a specific message in mind but are struggling to find the right words, ChatGPT can help you come up with alternatives and generate new ideas.
Use ChatGPT to identify patterns: Although ChatGPT-generated messages may make analysing engagement and conversion rates more challenging, they can still be useful for identifying patterns and trends in prospect interactions. By tracking these patterns and analysing the results, you can optimise your campaigns for higher engagement and conversion rates over time.
Enhance the effectiveness of usage: Ask ChatGPT how to make a request - it will provide you with the questions or statements you need to give information on. After ChatGPT will process it and offer you a helpful response based on its vast knowledge and expertise.
Example of vice-versa request
Use ChatGPT to personalise templates: ChatGPT can be used to personalise message templates, but reviewing and double-checking the results for accuracy is essential. By using ChatGPT to personalise templates, you can save time and effort while maintaining a personal touch.
Example of request for personalise template
By following these best practices and using ChatGPT as a tool with human input and review, you can achieve higher engagement and conversion rates in mailing automation while minimising the risks associated with blurred sententes, company-centric messaging and limited analysis.
Wrapping Up
ChatGPT is not a panacea. While ChatGPT can help to create personalised messages, shorten ready-made messages, and provide ideas for responses and templates, it may also lead to inappropriate and old-fashioned phrases, errors in personalisation, and no analysis possible.
Looking to the future, experts predict that businesses will increasingly rely on AI-powered tools such as ChatGPT for even more effective and efficient marketing automation. By embracing and using these tools effectively, companies can improve their outreach efforts and increase engagement with customers and prospects.
As mailing automation and ChatGPT continue to evolve, businesses can stay ahead of the curve by keeping up and integrating with emerging trends, such as the integration of AI and machine learning, advanced analytics and reporting.
TechMagic is a full-stack development company that has successfully delivered 120+ projects on the market, starting from discovery phase, design, web and mobile development, AWS consulting, Salesforce, testing, integrating third-party providers and cybersecurity.
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