GEO: Why Your Brand is Invisible to ChatGPT (And How to Fix It)

800 million people use ChatGPT weekly. When they ask "What's the best [your category]?", does your brand get mentioned?

For most companies, the answer is no. And traditional SEO won't help you.

The Problem: AI Doesn't Care About Backlinks

We analyzed 680 million AI citations. What works for Google doesn't work for ChatGPT.

• Backlinks: Strong for SEO, Weak for AI
• Brand Search Volume: Strongest signal for AI (0.334 correlation)
• Platform Diversity: 4+ platforms = 2.8x more likely to be cited

What Actually Works: The GEO Framework

1. Multi-Platform Presence

Brands on 4+ platforms are 2.8x more likely to be cited by AI.

2. Comparison Content

32.5% of all AI citations come from comparison content.

3. Structured Data (JSON-LD)

Implement Organization, FAQ, and HowTo schemas.

4. Wikidata Entry

AI uses knowledge graphs for entity recognition.

5. Fresh Content

65% of AI citations come from content less than 1 year old.

Measuring AI Visibility

We built trustable-score, an open-source npm package:

npm install trustable-score

Resources

• What is GEO?
• trustable-score npm
• MCP Server for AI agents

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Get your free Trustable Score at trustablelabs.com