Let’s all face it – SEO site audit tools have become crucial regardless of your skill at search engine optimization. You can uncover strategies to improve the search engine performance of a website by doing an SEO audit. To discover all these strategies, you must search in various areas – links, content, technical issues, and more. This is something that SEO tools like Google Search Console, analytics, SEMrush, or Ahrefs are designed for.
According to online research, nearly 80% of customers evaluate product reviews online. While making a purchase, consumers use search engines such as Google to research and identify the best product for their needs. Suppose you’re doing SEO for your products; your site can also show up if customers are looking for the same products you offer. However, you may be wasting your cash on ineffective strategies if you’re doing SEO without SEO site audit tools.
With SEO audit tools, you can evaluate your SEO performance and determine what tactics are working and the areas that need improvement. Let’s do a quick overview of the best website audit tools that you can use.
10 Best SEO Site Audit Tools That You Can Use In 2024
An SEO site audit tool helps website owners and digital marketers analyze and improve their website’s performance, visibility, and ranking on search engine results pages (SERPs). As the term suggests, SEO is used to optimize websites for search engines, and SEO audit tools are used to monitor this performance.
Now it’s time to check out the 10 Best SEO site audit tools you can use for your website and get started.
- Google Search Console (GSC) A service offered by Google for website owners that helps you monitor, maintain, and improve your site’s position on Google Search results. It gives you data on indexing, crawling errors, search traffic, and more, allowing you to identify and fix mistakes.
Key Features: track your website’s search traffic performance and identify issues
Pricing: FREE
- SEMrush SEMrush is a comprehensive tool offering various features, including website auditing. It provides an in-depth analysis of your site’s SEO, backlinks, on-page optimization, and more. The free version has limited access, but it’s still a powerful tool for auditing your website.
Key Features:
Page Speed Analysis
Meta Tag Optimization
Crawlability Analysis
Internal Link Structure Analysis
Pricing:
Pro Plan – $119.95 /month and $99.95 /yearly
Guru Plan – $229.95 /month and $191.62 /yearly
Business Plan – $444.95 /month and $374.95 /yearly
- Ahrefs Ahrefs is primarily known for its backlink analysis, advanced SEO tools, and detailed site audits, but it also offers a robust website audit feature. With Ahrefs, you can identify and fix SEO issues, track keyword rankings, and analyze your competitors.
Key Features:
Competitor’s Site Explorer and Backlink Checking
Keyword Explorer
Site Audit
Pricing:
Lite Plan – $99 /month and $83 /yearly
Standard Plan – $199 /month and $166 /yearly
Advanced Plan – $399 /month and $333 /yearly
Enterprise Plan – $999 /month and $833 /yearly
- Screaming Frog This tool differs from other SEO auditing tools because Screaming Frog SEO Spider is a popular website crawler that assists in auditing technical aspects. It can efficiently analyze your site’s structure, identify broken links, check metadata, and detect other technical issues.
Key Features:
Crawl configuration
Custom robot.txt
Custom Source Code Search
Structured Data & Validation
Integration of Search Console & PageSpeed Insights
Free Technical Support
Pricing:
Free Plan
Paid Plan – $259 /year
- Moz Moz is an SEO agency that is considered to be one of the best SEO tool providers. Moz’s easy-to-understand reports help you prioritize and tackle issues effectively. With Moz, you can conduct comprehensive site audits, review technical SEO issues, track keyword rankings, and more.
Key Features:
Site Crawl
Rank Tracking
Keyword Research
Link Research
On-Page Optimization
Custom Reports
Pricing:
Free Plan – 30 days trial
Standard Plan – $99 /month and $79 /annually
Medium Plan – $179 /month and $143 /annually
Large Plan – $299 /month and $239 /annually
Premium Plan – $599 /month and $479 /annually
- SEO Site Checkup SEO Site Checkup provides an easy-to-use tool for analyzing your website’s SEO performance, including speed optimization, mobile usability, social media presence, and more. You can gain insights into your SEO strategy and make necessary adjustments to boost your site’s ranking.
Key Features:
Competitor Analysis
SEO Reporting
Keyword Monitoring
Website Analysis
SEO Issue Repair
Pricing:
Free Plan – 7-day trial
Basic Plan – $29.95 /month and $26.95 /year
Webmaster Plan – $49.95 /month and $44.95 /year
Professional Plan – $89.95 /month and $80.90 /year
- SEOptimer SEOptimer is a user-friendly and free SEO auditing tool to find website errors. After you paste a URL, it tracks down issues, grades your website, and gives suggestions on how to fix them. It covers areas such as meta tags, headings, page speed, mobile responsiveness, and more.
Key Features: Provides a detailed SEO audit report covering various aspects
Pricing:
Free Plan – 14-day trial
DIY SEO Plan – $19 /month and $171 /year
White Label Plan – $29 /month and $261 /year
White label and Embedding Plan – $59 /month and $531 /year
- SE Ranking With various free SEO tools to help you optimize your website, SE Ranking’s all-inclusive SEO platform gives you access to a full array of tools and features for website analysis. It helps identify and fix issues affecting your site’s visibility on search engines.
Key Features:
Website Audit
Keyword Ranking
Backlink Checking
Generates Sitema.xml in just one click
Pricing:
Essential Plan – €31.20 /month
Pro Plan – €71.20 /month
Business Plan – €151.20 /month
- SpyFu SpyFu is another top-rated SEO audit tool that extracts your competitor’s insights and lets you peek into all their online activity. It is handy for businesses and enterprises for digital marketing and sales activities. It overviews your site’s SEO, backlinks, keyword performance, and more.
Key Features:
Competitor Analysis
Backlink Builder
SERPs Analysis
Ranking Tracking
Custom Reporting
Pricing:
Basic Plan – $9 /month (LIMITED TIME OFFER!!!) or $39 /month (standard)
Pro Plan – $49 /month (LIMITED TIME OFFER!!!) or $79 /month (standard)
Professional Plan – $79 /month
- GTMetrix GTMetrix focuses on website speed and performance analysis. If you’re looking for a tool to track and enhance your website performance, then GTMetrix is your best solution. With this platform, you can track and evaluate the load time of your website and make any changes.
Key Features:
Global Testing
On-Demand Tests
Website Performance Analysis on Different Devices
Notification Alerts when your website is slow
Pricing:
Micro Plan – $4.25 /month and $51 /year
Solo Plan – $12.33 /month and $148 /year
Starter Plan – $23.75 /month and $285 /year
Growth Plan – $47.33 /month and $568 /year
Final Thoughts
SEO audits could be overwhelming, so developing a game plan is better. SEO website audit tools may help you conduct SEO audits effectively. Whether using a free or paid SEO tool, conduct an SEO audit to ensure your campaigns successfully generate the traffic and leads you want.
However, if you want a more in-depth site audit beyond what these tools offer, we can help you. To learn more, contact us!
Original Source: https://ultimateseohelp.com/website-audit-tools/
Top comments (1)
Check also Keyword Discovery by SEO Copilot - appsumo deal currently