The app monetization will have a direct impact on the user experience and the using frequency of app. The downgrade of users’ favorability may be caused by adopting ad monetization, especially in the situation of over-inserting of ads or the core features are influenced, which may cause the loss of users or the decline of using time. What’s more, the balance between the users’ willing of pay and the given range of core features is required in the subscription or inside-app purchasing model. Over-pay may limit the user crowd and the growth of users’ number.
On the other hand, reasonable monetization like CastarSDK provides a stable source of income for developers, thereby supporting the continuous updates and optimization of application.
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