A strong proposal follows a logical and persuasive structure. Here are the main components:
- Title Page: Includes your company name, proposal title, and submission date.
- Executive Summary: A concise overview of what you’re offering and why it’s beneficial.
- Problem Statement: Defines the client’s challenges.
- Proposed Solution: Describes your services, methods, and unique advantages.
- Timeline and Pricing: Details costs, schedules, and deliverables.
Conclusion: Reinforces benefits and calls for action.
The structure matters because it guides the reader through your reasoning step by step. A clear, organized layout builds trust and increases the chance of approval.
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