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For a piece of content to become SEO compatible:
use the right keywords for the subject that the content is covering. Each piece of content should have its own unique primary keyword, as well as a number of this keyword's natural variations. These primary and secondary terms should be used naturally throughout the text.
Create in-depth, fresh, authoritative, clear content that is well researched, well-written, and valuable to the target audience.
Ensure the site architecture is simple and logical, in order to make it easy for the search engines to crawl through the site efficiently, and accurately.