Mixpanel Has a Free Product Analytics Platform — Track Every Click, Tap, and Conversion

Google Analytics shows pageviews. Mixpanel shows user journeys — what users click, where they convert, and why they churn. Event-based analytics for products, not websites.

Free Tier (Starter Plan)

• 20M events/month — that's enormous
• Unlimited data history
• Core reports — funnels, flows, retention
• Unlimited saved reports
• 5 team members
• All SDKs — web, iOS, Android, Node.js, Python

Quick Start: JavaScript

import mixpanel from 'mixpanel-browser';

mixpanel.init('your-project-token');

// Identify user
mixpanel.identify('user-123');
mixpanel.people.set({
  '$email': '[e-mail]',
  '$name': 'Jane Doe',
  'plan': 'premium',
  'company': 'Acme Inc'
});

// Track events
mixpanel.track('Button Clicked', {
  button_name: 'upgrade_plan',
  page: 'pricing',
  current_plan: 'free'
});

mixpanel.track('Search Performed', {
  query: 'web scraping tools',
  results_count: 47,
  filters_used: ['category', 'price_range']
});

// Track revenue
mixpanel.people.track_charge(49.99, {
  plan: 'premium',
  billing: 'annual'
});

Server-Side (Node.js)

const Mixpanel = require('mixpanel');
const mixpanel = Mixpanel.init('your-token');

// Track from backend
mixpanel.track('API Request', {
  distinct_id: 'user-123',
  endpoint: '/api/reports',
  method: 'POST',
  response_time_ms: 234,
  status: 200
});

// Batch import
mixpanel.import_batch([
  { event: 'Page View', properties: { distinct_id: 'user-1', page: '/home', time: Date.now()/1000 } },
  { event: 'Page View', properties: { distinct_id: 'user-2', page: '/pricing', time: Date.now()/1000 } }
]);

Why 20M Free Events is a Big Deal

Most analytics tools charge by events. Mixpanel gives you 20 MILLION per month free. That's enough for:

• A SaaS with 10K DAU tracking 50 events/user/day
• An e-commerce site with 100K visitors/month tracking key actions
• A mobile app with 50K MAU tracking in-app behavior

The Bottom Line

Mixpanel's free tier is the most generous in product analytics. 20M events, unlimited history, core reports — enough for serious product analysis without paying anything.

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