Plausible Has a Free Privacy-Friendly Analytics — One-Script Google Analytics Alternative

Plausible is a lightweight, privacy-friendly web analytics platform.

What You Get for Free (Self-Hosted)

• <1KB script — vs Google Analytics' 90KB+
• No cookies — GDPR compliant by design, no consent banner needed
• Dashboard — one page with all essential metrics
• Goals & funnels — track conversions without complexity
• UTM tracking — campaign attribution
• Custom events — track button clicks, form submissions
• Revenue tracking — attribute revenue to sources
• API — export all data, build custom dashboards
• Self-hosted — free forever, unlimited sites
• Cloud — starts at $9/mo (30-day free trial)

Quick Start

# Self-hosted with Docker
git clone https://github.com/plausible/community-edition.git
cd community-edition
cp .env.example .env
docker compose up -d

# Add to your site (one line)
# <script defer src="https://analytics.example.com/js/script.js" data-domain="yoursite.com"></script>

Why Website Owners Are Switching

Google Analytics 4 is overkill for most sites:

• One-page dashboard — vs GA4's maze of reports
• No cookies — delete your cookie consent banner
• <1KB — improves page speed (GA4 adds 90KB+)
• Privacy-first — visitors aren't tracked across sites

A blogger spent 30 minutes weekly trying to find basic metrics in GA4. They switched to Plausible — all important metrics on one screen, page speed improved by 300ms, and they removed the annoying cookie banner.

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