DEV Community

Alex Spinov
Alex Spinov

Posted on

Plausible Has a Free Privacy-Friendly Analytics That Is 45x Smaller Than Google Analytics

Google Analytics script is 45KB. Plausible is <1KB. No cookies. No tracking across sites. GDPR-compliant by design. And it tells you everything you actually need to know.

Plausible vs Google Analytics

Google Analytics Plausible
Script size 45KB <1KB
Cookies Yes (requires consent) No cookies
GDPR consent banner Required Not needed
Data ownership Google owns it You own it
Dashboard Complex (100+ reports) Simple (1 page)
Setup time 30 min 2 min
Self-host No Yes

Setup

<script defer data-domain="yoursite.com" src="https://plausible.io/js/script.js"></script>
Enter fullscreen mode Exit fullscreen mode

One line. No cookie banners. No consent popups. Done.

What You See

One clean dashboard showing:

  • Unique visitors (daily, weekly, monthly)
  • Page views and bounce rate
  • Visit duration
  • Traffic sources (referrers, UTM parameters)
  • Top pages
  • Countries and devices
  • Goals and conversions

Custom Events

// Track button clicks
document.getElementById("signup-btn").addEventListener("click", () => {
  plausible("Signup");
});

// Track with properties
plausible("Purchase", { props: { plan: "premium", value: "49" } });

// Track 404 pages
plausible("404", { props: { path: document.location.pathname } });
Enter fullscreen mode Exit fullscreen mode

Revenue Tracking

plausible("Purchase", { revenue: { currency: "USD", amount: 49.99 } });
Enter fullscreen mode Exit fullscreen mode

Track revenue per source — know which channels drive actual money.

Self-Host (Docker)

services:
  plausible:
    image: ghcr.io/plausible/community-edition:latest
    ports:
      - "8000:8000"
    environment:
      - BASE_URL=https://analytics.yoursite.com
      - SECRET_KEY_BASE=your-secret
    depends_on:
      - db
      - clickhouse
  db:
    image: postgres:16-alpine
    environment:
      POSTGRES_PASSWORD: postgres
  clickhouse:
    image: clickhouse/clickhouse-server:latest
Enter fullscreen mode Exit fullscreen mode

Self-host = unlimited sites, unlimited traffic, zero cost.

Pricing

  • Self-hosted: Free forever
  • Cloud: $9/mo for 10K monthly visitors

Need web analytics or data solutions? I build developer tools and scraping infrastructure. Email spinov001@gmail.com or check my Apify tools.

Top comments (0)