Umami Has a Free Web Analytics Platform — Privacy-First Google Analytics Alternative

Umami is a simple, fast, privacy-focused web analytics platform.

What You Get for Free

• Page views, visitors, referrers, browsers, OS, devices — all essential metrics
• Real-time dashboard — see visitors as they happen
• Custom events — track button clicks, form submissions, conversions
• UTM parameters — campaign tracking built in
• Multiple websites — manage all sites from one dashboard
• API — export data, build custom reports
• Self-hosted — your data, your server, no tracking cookies
• GDPR compliant — no cookie banner needed (no cookies used)
• Umami Cloud — free tier for up to 10K events/month

Quick Start

# Docker
docker run -d --name umami -p 3000:3000 \
  -e DATABASE_URL=postgresql://user:pass@host/umami \
  ghcr.io/umami-software/umami:latest

# Add tracking script to your site (one line)
# <script defer src="https://your-umami/script.js" data-website-id="xxx"></script>

Why Developers Are Leaving Google Analytics

GA4 is bloated, confusing, and sends your users' data to Google:

• Umami loads in 2KB vs GA4's 90KB+ — faster pages
• No cookies — no consent banners needed
• Simple UI — see what matters in 5 seconds, not 5 clicks
• Own your data — self-host, never share with ad networks

A blog owner switched from GA4 to Umami. Page load time improved by 200ms (removed GA4's heavy script), they deleted their cookie consent banner, and they can actually understand their traffic in one glance.

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