How to Scrape Trustpilot Reviews for Competitor Analysis

Trustpilot has reviews for 1M+ businesses. Here's how to extract them for competitive analysis.

Trustpilot's Public API

Trustpilot pages load review data via internal APIs:

async function getTrustpilotReviews(domain, page = 1) {
  const url = `https://www.trustpilot.com/review/${domain}?page=${page}`;
  const res = await fetch(url, {
    headers: { 'User-Agent': 'Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36' }
  });
  const html = await res.text();

  // Trustpilot embeds review data as JSON-LD
  const jsonLdMatch = html.match(/<script type="application\/ld\+json">(.*?)<\/script>/gs);
  if (jsonLdMatch) {
    for (const match of jsonLdMatch) {
      const json = JSON.parse(match.replace(/<[^>]+>/g, ''));
      if (json['@type'] === 'LocalBusiness' || json.review) {
        return json;
      }
    }
  }
}

What Data You Get

• Overall rating (1-5 stars)
• Total review count
• Individual reviews: text, rating, date, author
• Business response to reviews
• Category ranking

Use Cases

1. Competitor monitoring — track competitor ratings over time
2. Product development — what do customers complain about?
3. Market research — which companies lead in customer satisfaction?
4. Sales intelligence — identify dissatisfied competitor customers
5. Brand reputation — monitor your own brand

Resources

• Trustpilot Scraper on Apify
• 5 Scraping Patterns
• 77 Free Scrapers

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