Most freelance proposals are ignored because they are written about the freelancer.
Here is how to write one that gets read.
The Structure That Works
Open with the client's problem. Not your credentials. Not how long you have been doing this. Their problem, in plain language that shows you understood their brief.
Two or three sentences that demonstrate you read what they sent and understood what they actually need.
The Middle Section
Your approach. Not your process in general. Your approach to this specific project.
What will you do first, what decisions will you make along the way, what will the client need to be involved in. Keep it specific to the actual brief.
The Close
A clear next step. Not 'please let me know if you have any questions'. A specific proposed action.
'I can start the discovery call this week. Tuesday or Thursday work best for me. Which works for you?'
The close removes ambiguity. The client knows what happens next if they want to move forward.
What to Remove
Remove any sentence that starts with 'I am a' or 'I have been'.
Remove the list of past clients unless it is directly relevant to this specific brief.
Remove any paragraph that is about you rather than about the project.
What remains should be almost entirely about the client and their problem.
The Solopreneur AI Toolkit includes proposal rewrite prompts that apply this structure automatically. EUR 12.
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