The rise of the eCommerce industry has led to stiff competition for business-to-business software vendors. In order to remain competitive, these companies offer products that allow online stores to be managed seamlessly.
If you are an eCommerce software provider, you should consider developing integration with eCommerce platforms in order to gain traction in the market. This process includes connecting your software with the platforms on which your potential customers have built their online stores.
Integrating with multiple platforms like Magento or Shopify allows your software to access product, order, and customer data in real-time, giving it the ability to run its core functionality more smoothly than competing products.
This article will examine the importance of integrating your eCommerce software with various platforms. Also, we will show you how to access the platforms’ product APIs.
Main Reasons Why eCommerce Software Require Product Data from Shopping Platforms
Ecommerce software solutions need product data to provide online store owners with the functionality they need. In order to achieve this, such solutions integrate with the product API of shopping platforms to retrieve product data from the online stores based on them. Let’s take a look at how product data helps software vendors perform their key functions and collaborate effectively with online sellers effectively.
Multi-channel software
Multi-channel software uses data from shopping platforms to create multiple product listings on those platforms from one place. It connects to the product API of all platforms and manages and updates the listings.
Marketing automation software
Marketing automation software uses eCommerce platform data to communicate with e-store customers about products they might like and to offer discounts and special offers via emails.
Inventory management systems
Inventory management systems use product data to track the number of items sold and in stock every day so that e-retailers can ensure they have enough products on hand to meet demand while accepting orders.
PIM
Product information systems pull product data from eCommerce platforms to help retailers create product catalogs, synchronize product data across different sales channels, and provide detailed product analytics.
Chatbots
Chatbots integrate with the product API of eCommerce platforms to obtain product data. Chatbots use this data to let website customers know everything about e-store products and services.
Dropshipping automation software
Dropshipping automation software requires product data from shopping platforms in order to automatically add products to dropshipping stores. Without this data, dropshipping automation is not possible.
POS Solutions
Point-of-sale solutions synchronize data uploads and improve the checkout experience, using product data.
Product API: How to Get All All Product Details
Product data can be retrieved from eCommerce stores with the help of developing integration between your software and shopping platforms. Here are some product API s that you can use to retrieve product data from popular shopping platforms:
- Shopify Product API
The Shopify Product API allows you to create and update products in the online retailer's store, as well as use product variants to create different versions of the same product with their images.
- WooCommerce Product API
WooCommerce Product API enables you to create, update, delete, or just view individual and multiple products across all customer stores. It handles these requests in JSON format.
- BigCommerce Product API
The BigCommerce Product API allows users to retrieve, create, update, and delete product information in bulk with specific filters.
- Ecwid Product API
Ecwid Product API enables you to search, create, modify, and delete product data in an Ecwid store.
Getting Access to e-Store Product Data Via Third-Party Services
API2Cart offers a robust data integration solution for businesses seeking to connect their software to the product APIs of eCommerce platforms.
API2Cart offers a simple way to integrate your eCommerce software with more than 40 shopping platforms, including the popular PrestaShop, Magento, Shopify, and Amazon.
This service provides a few API methods that help eCommerce software connect to the product API of shopping platforms and access product data.
product.list - This method allows eCommerce software providers to access a list of all the products on an online store. The default is 10, but they can request more information by passing parameters.
product.info - This method allows software vendors to access all the information related to the specific product from the online store. Product information is retrieved and displayed based on parameters in the request, including the product name, image, description, price, and anything else related to that specific product.
API2Cart provides full control over product data for software vendors, allowing them to add and update products as needed when working with e-retailers.
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