I tested a bunch of AI UGC ad generators for a few days.
Most of them turned out to be either overhyped or just plain bad. But a few stood out and actually worked well.
In this post, I’ll show you the best ones I found, what they can do, and how to use them.
Let’s get started.
Disclaimer: This post has affiliate links at no cost to you.
Top Picks
Here are the top picks for the busy readers:
👉 ArcAds AI: Best overall for fast, realistic UGC ads.
👉 MakeUGC.ai: Best low-cost ads in TikTok style.
👉 Affogato AI: Best for UGC & traditional ads
Now, let’s move on to the results and more detailed reviews.
1. ArcAds AI
Best overall
Arcads lets you make real-looking UGC ad videos in just a few minutes using AI.
You don’t need any actors, filming gear, or editing skills.
Just type your script, choose an actor, and generate your video.
Here’s how to do it step by step.
My Results
Here are some AI UGC ad videos I created with Arcads.
Here’s the first one I made:
How to Use It
Let me show you how to use Arcads.
Step 1: Create an Account
To start, go to their website and sign in.
Answer the questions related to your business.
Pick a plan.
I'll do the Starter plan.
Once you’ve picked a plan, the first thing you need to do is add your product.
For example, I used my friend’s clothing brand logo and shirt as the product.
After that, you’ll be taken to the main dashboard.
This is the place where you make your ads.
Step 2: Create Ad Script
To make an ad with AI, you’ll first need to write a script.
The easiest way to do it is to follow this simple structure:
- Hook: Start with something that grabs the attention.
- Problem: Talk about the problem your product solves.
- Solution: Show how it actually does it.
Call to Action: Tell where to go next, such as: “click the link” or “try it now.”
Keep your sentences short and casual, just like how people talk on TikTok.
Before we check out the UGC ad options, let’s start by making a regular video ad.
I used Sora 2 for this.
Here’s my input:
Ever wish your tennis tee looked good off the court too?
Most tennis shirts scream, ‘I just left practice.’ Not exactly what you want when you’re grabbing coffee after a match.
This one’s different — it’s built for the game, but looks clean enough for brunch, errands, or just chilling courtside.
Serve style and comfort. Tap the link and get yours now.
I also uploaded this image so the AI knows what the product looks like.
Then I clicked create.
The tool then asks you to confirm before starting.
And off we go.
One thing I didn’t like is that the AI didn’t show how long the video would take to finish.
But after a few minutes, it was ready.
Here’s the first ad I made:
I really like how it came out.
It looks super realistic, and the voice sounds clear and natural — exactly what I wanted.
The only problem is that it’s too short. I accidentally told the AI to make it 8 seconds long.
So I made the same ad again, this time at 12 seconds (the max length).
Here’s the second clip:
That’s already way better.
I also like how natural the tennis shot movement looks.
The only thing is that the ad still feels a little short. But now it ends around the 10–11 second mark, so I can just trim the extra part at the end.
Next, I tried the Talking Actors feature.
There’s a big list of TikTok and Reels-style actors you can pick from.
You can also narrow them down using the filters.
I picked Thomas as my actor.
I clicked send and waited a few minutes for the ad to generate again.
That one came out great. It looks super realistic — just like one of those viral TikToks.
The only drawback is that in this mode, you can’t put a product in the actor’s hands.
Other than that, it’s a really solid tool.
Also, note that if you choose a PRO actor, you’ll need to upgrade to the PRO plan.
This part wasn’t great. There’s no free trial or real guidance, and you’d have to pay over $2,000 to unlock all the actors.
Also, with the $100 plan, you can only make around 10–20 videos a month. That’s not a lot, especially since you’ll probably need a few tries to get the perfect one.
Still, for UGC ads, it’s really solid. Most of the time, the AI nails it in one or two takes.
As a bonus, Arcads has a cool beta feature that helps make your UGC ads even better.
It’s called the Unbox POV feature.
Just select it from the chatbox list and upload your product image to the view:
Then pick a template:
I went with the classic table setup, where I unpack the product.
Here’s what I got:
It’s not perfect yet, but there are some solid clips you can use as b-roll.
I’d give it a 7/10. Some parts look a little off, but other shots honestly look like pro footage of me unboxing the product.
Key Features
- Turn a script into a video ad using AI
- Choose from 300+ AI avatars with different looks
- Clone your own voice or just use text-to-speech
- Generate multiple ad versions in one go
- Tweak the voice speed, tone, and emotions
Pros
- Fast to create videos
- Cheaper than hiring real creators
- A good number of different actors and voices
- Looks realistic for TikTok/Reels
- Lets you test different versions quickly
- Decent lip-sync and audio quality
Cons
- There is no free trial
- Some features might not work as shown
- There are limited options for showing products
- Editing tools are a bit too basic
- Some AI voices still sound a bit robotic
- Pricing and credit systems are confusing
Pricing
You won’t see the pricing info on the homepage, but it shows up once you start signing up.
- Starter Plan: €100 per month
- Creator (Popular) Plan: €200 per month
- Pro Plan: Custom pricing (contact for details)
2. MakeUGC.ai
Best for TikTok
MakeUGC is an AI UGC ad generator that lets you make influencer-style videos in just a few minutes.
You don’t need any actors, filming setup, or editing skills.
Just write your script, pick an AI creator, and generate your ad.
My Results
Before I show you how to use this tool, here are a few UGC ads I made with it:
That one’s my favorite — I like the accent and how real it looks.
Here’s another ad I made in a similar style:
And here’s a b-roll clip I made using a photo I took of a shirt:
Pretty cool, right?
Now let me show you how to make your own.
How to Use It
Let me show you how to use MakeUGC.
If you don’t want to follow every step, that’s fine — you can just watch along. You’ll still see exactly how the tool works.
First, go to their website and click “Create Your First Ad.”
Sign up.
Set up your project page and give the tool a few details about yourself.
Then choose a plan. This one’s a lot more affordable than most of the others on this list.
After you’ve picked a plan, it’s time to make your ad.
I used the “Avatar Video” feature to create my UGC AI ads.
After that, you can either write the script yourself or have the AI do it for you.
I went with the AI option and told it I wanted to make a UGC ad for a tennis short.
In just a few seconds, it generated a 700-character script.
Then the tool asks you to choose a voice actor. There are plenty of options, and you can use the filters on the left to narrow them down.
I picked Richard as my voice actor.
Next, the tool takes you to the voice settings, where you can adjust things like clarity, tone, emotion, and speed.
I suggest keeping your target audience in mind here. Some people like a fast, high-energy style, while others prefer a calm, steady tone.
Once that’s set, it’s time to generate the voice clip for the AI.
When that’s ready, preview the voice clip and make sure it sounds right.
If the voice sounds good, you can move on to creating the ad. At this point, the AI syncs the actor’s lips with the voice clip.
Be ready to wait a bit while it generates the UGC ad.
After about 30 minutes, my first UGC ad from this tool was ready.
Here’s how it turned out:
Pretty cool, right?
Unless you look really closely, you can’t even tell it’s AI.
That said, the main issue in my case is that the guy just talks without showing anything. It’d be great if there were some cuts showing the shirt he’s talking about, or at least a way to add the product into the video.
There are editing options, though.
But as you can see, those options only let you change the script or tweak the voice settings.
Let’s try to create another one.
This time, I’m making an ad for my new course where I teach people how to rank on Google.
Here’s how it turned out:
This is honestly so cool. She even has the accent and everything.
Once again, there’s no b-roll or extra edits, but the actor looks so real that it’s hard to believe it’s AI.
I’ll be honest — it makes me a bit worried about what the internet will look like once these kinds of tools take over and most of the content out there is AI-generated. It’ll probably make blogs, videos, and images feel less special.
But for now, tools like this can give you a real advantage since not many people are using them yet.
Next, let’s test out the b-roll video feature.
You can’t add b-roll directly to UGC ads, but there’s a separate feature that lets you do it.
Then just upload an image to the view.
For example, I’ll use my tennis t-shirt photo.
Then the tool writes a short description of what will happen in the b-roll video. You can edit it however you want, but I’ll stick with the default for now.
Then click “Confirm & Use This Image” to start the process.
Then wait for the AI to generate the footage for the UGC ad.
Here’s what I got for my t-shirt:
Pretty cool! It looks like a well-shot video with nice background music.
To be honest, I don’t think clips like this always fit UGC ads, since they can look a bit too polished.
But in this case, the shirt clip doesn’t look overly professional, and it would work well as an extra scene in one of the earlier clips where it’s just someone talking.
Key Features
- Turn a script into a video ad using AI
- Pick from 300+ realistic avatars
- Super realistic product-in-hand videos
- AI script/hook generator
- Supports 35+ languages
- Bulk video creation
- Videos are ready in two minutes
Pros
- Easy to make ads and works fast
- Cheaper than hiring actual creators
- A good number of different avatars and templates
- Try different versions quickly
- Product handling looks very realistic
Cons
- Some videos still look AI-generated
- Customization options limited for lower plans
- No free plans
- Lip-sync and video quality can vary
- Bulk creation needs fixes occasionally
Pricing
- Startup Plan: $39 per month (around 5 videos)
- Growth Plan: $59 per month (around 10 videos)
- Pro Plan: $99 per month (around 20 videos)
- Enterprise Plan: Custom pricing for high volume
They also mention that on higher plans, each video can cost as little as $9.
Takeaway
MakeUGC is a quick and easy tool for anyone who wants to make UGC-style ads without hiring real creators.
It’s perfect for testing lots of ad ideas fast and getting realistic videos that fit well on TikTok or Reels.
If you don’t mind spending a bit and can ignore the small AI quirks, it’s a solid choice for scaling your ad production.
3. Affogato AI
Best new AI UGC tool
Affogato is an AI tool for creating UGC Ads and regular video ads from text.
This tool also works great for regular ads in 16:9 format.
Here’s an example ad I just made:
Pretty wild, right?
The process is simple — you give it an idea, and it creates a full video with a script, visuals, voice, music, and captions.
It’s built for ads, TikToks, Reels, and product demos.
Let me show you how it works, share a few more results, and give you my overall thoughts on it.
How to Use It
Now let me show you how to use this tool and the kind of results I got with it.
To start creating with Affogato Agent, head over to their app.
Next, upload an image of whatever you want your video to focus on.
For example, I’ll upload a picture of this Coke can.
Then tell the AI what type of video you want to make and what style you want it in.
For example, I asked it to make a “Halloween-inspired TikTok ad for this Coca-Cola can.”
Next, choose your character from the “Character” list. I’ll go with Auto for this one, but you can try any of the other AI actors too.
First, the AI will write a script for your video based on the instructions you gave it.
You can edit your instructions if you want, and you can also adjust each scene by generating new images or adding short video prompts.
For my first test, I decided to keep things simple and stick with the default setup.
Then process the video. It usually takes the AI about 5–10 minutes to put all the scenes together.
For example, my video had seven short scenes that the AI started creating right away.
To speed things up, it renders each clip as soon as it’s ready instead of waiting for the full video to finish.
Here’s my AI-generated ad video:
That’s insanely good, right? It’s a bit generic, sure — but honestly, it went way beyond what I expected.
All I gave it was one simple prompt, and it produced that.
But maybe that was just a lucky one. Let’s test it again. This time, I’ll use a photo of a sweater from my friend’s clothing brand.
I wanted to make a tennis-themed TikTok for this merch since it’s a tennis brand.
Here are the scenes the AI created:
I made a few small tweaks to those using the timeline editor.
And here we go! Let’s see what it makes this time.
Other than that, the script and scenes looked solid, so I just let the AI handle the video.
Here’s what I got:
This ad turned out really cool. The first three scenes look super realistic.
The voices, timing, and overall flow feel smooth and natural too.
The only small issues are in the last couple of scenes, where a few objects move strangely. For example, in the final clip, a tennis racket slides right through the shirt.
But that’s an easy fix — you can regenerate the scene, upload your own image, tweak it, or use a video prompt to adjust it.
You can either tweak the script or regenerate the video.
Pricing
- Standard: $14 per month. Best for small creators.
- Ultra: $41 per month. For growing businesses.
- Pro Max: $151 per month. For agencies or heavy use.
- Enterprise: Custom pricing with extra credits and support.
Credits roll over each month. Yearly plans are cheaper.
Key Features
- Turn ad ideas into actual ads in minutes with AI.
- Use custom AI avatars.
- Voiceover options in many languages, all with AI lip sync.
- Music and captions automatically.
- Swap clips or change the pacing in seconds.
- Add logos and product shots to keep consistency.
You can see this tool really works well. Most of its features actually do what they say, which is more than I can say for many other tools I’ve tested before.
Pros
- Way easier (and cheaper) than hiring an agency.
- The tool is simple. Just drop an image and tell in one or two sentences what you want.
- Edit every scene and take full control if the AI doesn’t get it right.
- Many AI actors to pick from.
Cons
- Slow and sometimes laggy tool. There’s no progress bar, so you don’t really know when it’s done.
- Short video limits are on the cheaper plans.
- Higher plans cost a lot more.
- Some videos need tweaks before being usable. There were fewer AI misses than I expected. However, some scenes didn’t work, so I had to recreate them.
To Take Home
Affogato Agent is an awesome AI tool for making UGC-style ads.
It saves a ton of time, and the results look surprisingly good.
Unlike most other AI ad generators, this one also handles the audio.
In my test videos, you could hear people talking and some background music. So it’s not just a silent clip.
Each video is around 20 seconds long, which works great for short-form content.
That said, it’s not perfect. Just like any other AI tool.
The videos still feel a bit generic, even though they look great overall.
Some clips turned out a little odd or uncanny. A few were just not usable.
But you can fix that by giving the tool better input. Things like clearer images, improved text, or different prompts make a big difference.
I really like using it. My friend was also impressed when I made an ad for his new clothing brand.
We were both shocked by how good it turned out. I’d say it’s easily 10x better than what we expected from other tools like it.
Pros of Using AI for UGC Ads
The biggest benefit of AI-made UGC ads is speed.
You can make and test a bunch of video versions in just a few minutes instead of waiting weeks for creators to deliver.
It’s also much cheaper because you don’t need to hire anyone or shoot new footage. Once your script is done, each video costs almost nothing to produce.
AI also keeps your brand consistent. Every video follows the same tone, message, and style. You don’t have to worry about creators changing the feel of your ads.
Testing is faster, too. You can adjust a few lines or visuals and quickly see which version performs better.
And since tools like Arcads support multiple languages, creating localized versions for different markets is really easy.
Cons of Using AI for UGC Ads
The biggest downside is authenticity.
Real people still come across as more genuine and relatable, and AI can’t fully match real emotion or humor yet.
Some videos might look slightly off or feel like they’re missing that natural human touch.
There’s also the issue of transparency. If viewers realize the ad was made with AI, it could hurt trust.
On top of that, some ad platforms have rules about synthetic content, so you need to make sure you’re staying within those limits.
And even though AI tools are cheaper overall, the credit-based pricing can add up fast if you’re running lots of test videos.
To Take Home
Arcads.ai is one of the best tools right now for making UGC-style ads quickly.
It’s not flawless, but it saves a lot of time and money while letting you test new ideas right away.
If you want to scale your ads, try fresh hooks, or test creative concepts before bringing in real creators, Arcads is definitely worth trying.
Thanks for reading! Hope this helped you find what you needed.
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