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Discussion on: How do I make this website better and SEO optimized?

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Ben Halpern

As others have mentioned, page weight and page speed is the biggest issue here. The site seems otherwise well designed for basic SEO success.

Without knowing what the solution is exactly, the problem are areas like this:

    <link rel='stylesheet' id='travely-bootstrap-css'  href='https://theupwardfall.com/wp-content/themes/travely/css/bootstrap/bootstrap.min.css?ver=1' type='text/css' media='all' />
<link rel='stylesheet' id='wp-block-library-css'  href='https://theupwardfall.com/wp-includes/css/dist/block-library/style.min.css?ver=5.9.3' type='text/css' media='all' />
<style id='global-styles-inline-css' type='text/css'>
body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
</style>
<link rel='stylesheet' id='owl.carousel-css'  href='https://theupwardfall.com/wp-content/themes/travely/css/owl.carousel.css?ver=5.9.3' type='text/css' media='all' />
<link rel='stylesheet' id='owl.theme-css'  href='https://theupwardfall.com/wp-content/themes/travely/css/owl.theme.css?ver=5.9.3' type='text/css' media='all' />
<link rel='stylesheet' id='customizer-style-css'  href='https://theupwardfall.com/wp-content/themes/travely/style.css?ver=5.9.3' type='text/css' media='all' />
<style id='customizer-style-inline-css' type='text/css'>
button, input[type="submit"], input[type="button"], input[type="reset"], .to-top, #site-navigation .sub-menu li:hover > a, .banner-button { background-color: #0095E1 }a, h1 a, h2 a, h3 a, h4 a, h5 a, h6 a, .banner-button:hover, button:hover, input[type="submit"]:hover, input[type="button"]:hover, input[type="reset"]:hover, .to-top:hover, .hentry .meta-post a:hover, .special h2.title-post a:hover, .widget-section .widgettitle, .default-testimonials .client-info .client .client-name, .type-team.type-b .team-social li a, .type-team .team-content .name, #site-navigation ul li a:hover, #site-navigation ul li a:hover { color: #0095E1 }.banner-button, input[type="text"]:focus, input[type="email"]:focus, textarea:focus, input[type="number"]:focus, input[type="password"]:focus, input[type="tel"]:focus, input[type="date"]:focus, input[type="datetime"]:focus, input[type="datetime-local"]:focus, input[type="month"]:focus, input[type="time"]:focus, input[type="week"]:focus, input[type="url"]:focus, input[type="search"]:focus, input[type="color"]:focus, button, input[type="button"], input[type="reset"], input[type="submit"], .divider-separator, .type-team.type-b .team-social li a { border-color: #0095E1 } .site-title a, .site-title a:hover { color: #ffffff; } .site-description { color: #ffffff; } .header-background, .other-header { background: url(https://theupwardfall.com/wp-content/themes/travely/images/banner1.jpg); background-size: cover; background-position: center bottom !important; background-repeat: no-repeat; height: 350px; }.page-wrap { padding-top: 80px; padding-bottom: 80px; }body { color:#8e88aa}body { background-color: #ffffff}
</style>
<link rel='stylesheet' id='style-css'  href='https://theupwardfall.com/wp-content/themes/travely/css/style.css?ver=5.9.3' type='text/css' media='all' />
<link rel='stylesheet' id='travely-font-awesome-css'  href='https://theupwardfall.com/wp-content/themes/travely/fonts/font-awesome.min.css?ver=5.9.3' type='text/css' media='all' />
<link rel='stylesheet' id='newsletter-css'  href='https://theupwardfall.com/wp-content/plugins/newsletter/style.css?ver=7.4.2' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-icons-css'  href='https://theupwardfall.com/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css?ver=5.15.0' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-frontend-css'  href='https://theupwardfall.com/wp-content/plugins/elementor/assets/css/frontend-lite.min.css?ver=3.6.0' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-post-7-css'  href='https://theupwardfall.com/wp-content/uploads/elementor/css/post-7.css?ver=1649659937' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-pro-css'  href='https://theupwardfall.com/wp-content/plugins/elementor-pro/assets/css/frontend-lite.min.css?ver=3.6.4' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-global-css'  href='https://theupwardfall.com/wp-content/uploads/elementor/css/global.css?ver=1649175365' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-post-697-css'  href='https://theupwardfall.com/wp-content/uploads/elementor/css/post-697.css?ver=1649175418' type='text/css' media='all' />
<link rel='stylesheet' id='google-fonts-1-css'  href='https://fonts.googleapis.com/css?family=Roboto%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CRoboto+Slab%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CTrirong%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CRoboto+Condensed%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&#038;display=auto&#038;ver=5.9.3' type='text/css' media='all' />
<script type='text/javascript' src='https://theupwardfall.com/wp-includes/js/jquery/jquery.min.js?ver=3.6.0' id='jquery-core-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2' id='jquery-migrate-js'></script>
<link rel="https://api.w.org/" href="https://theupwardfall.com/wp-json/" /><link rel="alternate" type="application/json" href="https://theupwardfall.com/wp-json/wp/v2/posts/697" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://theupwardfall.com/xmlrpc.php?rsd" />
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://theupwardfall.com/wp-includes/wlwmanifest.xml" /> 
<meta name="generator" content="WordPress 5.9.3" />
<link rel='shortlink' href='https://theupwardfall.com/?p=697' />
<link rel="alternate" type="application/json+oembed" href="https://theupwardfall.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ftheupwardfall.com%2Ffad-diets-vs-weight-loss-basics%2F" />
<link rel="alternate" type="text/xml+oembed" href="https://theupwardfall.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Ftheupwardfall.com%2Ffad-diets-vs-weight-loss-basics%2F&#038;format=xml" />
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and this

        <link rel='stylesheet' id='elementor-icons-shared-0-css'  href='https://theupwardfall.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/fontawesome.min.css?ver=5.15.3' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-icons-fa-regular-css'  href='https://theupwardfall.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/regular.min.css?ver=5.15.3' type='text/css' media='all' />
<link rel='stylesheet' id='elementor-icons-fa-solid-css'  href='https://theupwardfall.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/solid.min.css?ver=5.15.3' type='text/css' media='all' />
<script type='text/javascript' src='https://theupwardfall.com/wp-content/themes/travely/js/common.js?ver=20180213' id='travely-common-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-content/themes/travely/js/owl.carousel.min.js?ver=20180213' id='owl.carousel.min-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-content/themes/travely/js/wow/wow.min.js?ver=20180213' id='wow.min-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-includes/js/comment-reply.min.js?ver=5.9.3' id='comment-reply-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.6.4' id='elementor-pro-webpack-runtime-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.6.0' id='elementor-webpack-runtime-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.6.0' id='elementor-frontend-modules-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.13.9' id='regenerator-runtime-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0' id='wp-polyfill-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-includes/js/dist/hooks.min.js?ver=1e58c8c5a32b2e97491080c5b10dc71c' id='wp-hooks-js'></script>
<script type='text/javascript' src='https://theupwardfall.com/wp-includes/js/dist/i18n.min.js?ver=30fcecb428a0e8383d3776bcdd3a7834' id='wp-i18n-js'></script>
<script type='text/javascript' id='wp-i18n-js-after'>
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The images on the posts are also much too big. I'd probably start there just because it might be more straightforward than dealing with all of these assets.

For automatic image optimization, you might want to look at something like Cloudinary for Wordpress. That's just a quick suggestion, your approach might need to be different.

Hope this helps!! Page speed is about UX as much as SEO (that's why Google cares about it in the first place), so best wishes figuring this all out!