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Bishal Paul
Bishal Paul

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How to Sell Automation Workflows (Short Guide)

If you build automations with tools like Make.com, n8n, Zapier, or Pipedream, you’ve probably noticed that the same workflows get rebuilt for different clients over and over.

Good news: you can sell those workflows as digital assets.

Here’s the short version of how to do it.

✅ 1. Pick Reusable Workflows

Good candidates are workflows that:

  • solve a common problem
  • aren’t tied to a single client
  • can be imported and adapted

Examples: lead routing, CRM enrichment, AI-powered replies, onboarding flows, scheduling, reporting, Slack bots.

🧾 2. Export & Document

A simple export + short README is enough:

  • what it does
  • setup steps
  • required accounts/API keys
  • optional modifications

No heavy docs needed — clarity matters more.

🎯 3. Choose a Buyer

Workflows usually sell to:

  • founders (want ready-to-use ops)
  • agencies (want reuse rights)
  • developers (want patterns)

Knowing your buyer helps with pricing.

💰 4. Price It Simply

Common models:

  • one-time purchase (easy)
  • license for agencies
  • reuse rights for client work

Start simple: one-time download works best.

🛒 5. Sell Where Buyers Already Are

Right now your options are:

  • your own store (Gumroad, Lemonsqueezy)
  • generic marketplaces (not great for automations)
  • automation-focused marketplaces

Example of a focused one:

👉 https://automationworkflows.io

(basically a “Gumroad for automation workflows”)

🏁 Final Thought

Workflows are just reusable logic that saves time.
If it saves someone hours, it has value — and can be sold like any digital asset.

If you’re already building automations, you might as well get paid twice: once for the client, and once for the template.

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