Lately, I’ve been spending a lot of time thinking about why mobile app deployment feels so confusing for so many people — especially indie builders, designers, and “vibe coders” who are building with AI-assisted tools.
This wasn’t a grand plan. It started with curiosity.
The Question That Wouldn’t Go Away
One day, I was chatting with GPT and found myself asking a simple question:
Why are there so few clear resources that explain mobile app deployment in a way beginners can actually understand?
I kept seeing the same pattern online:
- People successfully building apps
- Simulators showing perfect UIs
- Excitement about being “almost done”
…and then total confusion once the conversation turned to:
- Running the app on a physical phone
- Deployment
- App Store approval
- Play Store accounts
- Builds, signing, TestFlight, internal testing
Many questions were left unanswered, and that initial excitement slowly turned into frustration and disappointment — sometimes even a feeling of “maybe I’m just not smart enough.”
The gap wasn’t coding skill. It was mental models.
The Realisation
After about half an hour of conversation, something clicked.
The information does exist — but it’s scattered everywhere:
- official documentation
- forum replies
- random blog posts
- assumptions made for experienced developers
Very little of it is written for people who are:
- new to mobile
- coming from non-traditional backgrounds
- building with AI or no-code / low-code tools
- just trying to understand “what happens next”
Deployment isn’t hard because it’s technical. It’s hard because nobody explains the whole picture in one place.
What I Did Next
GPT then suggested that I write a PDF guide. What a great idea!:) I collected:
- the missing steps
- the invisible requirements
- the “why” behind App Store rules
- the concepts that are never explained because they’re considered “obvious”
Then I added my own analogies — the same ones I use when explaining this process to friends.
After two days of hard work, I now have preview version of the guide that contains explanation that is
- end-to-end, not fragmented
- conceptual and with analogies, not overwhelming
- written for people who are learning, not pretending to be experts
A Small Note
If that would help you too, I’ve left a link on my profile! I will post excerpts of it here as well in the future so it's more accessible. Please watch this space!
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