Customer relationship management (CRM) solutions have been around for a long time. From the early days of digital Rolodexes and databases in the 1980s and 1990s to today's software as service engines, CRM technology has always shown signs of change in the way sales and customer service work. However, while many CRM solutions include marketing tools and features, none of them provide most of the tools that today's marketers need to support your company's sales and revenue goals.
There is no doubt that CRM integration and marketing automation is a key step in the success of any business, regardless of size. Here are five benefits businesses can gain from integrating CRM with the right marketing automation solution.
Provide more sales-ready leads
When you make them work consistently, marketing automation and CRM can help you verify that leads delivered to your sales team are hot and ready to buy. A good marketing automation solution uses your CRM database to work by conveying balanced, personalized correspondence - messages that are enhanced and informed by information gathered through lead and visitor tracking and smart segmentation. .
Track the value of each campaign by gaining visibility into performance:-
By integrating, the CRM and marketing platform can help you track the aftermath of your marketing campaigns, from the first contact to the last sale. You can get information on conversions by seeing how many potential customers have responded to your call to the activity. Also, what's really cool is that you can keep track of how the revenue has actually been created with all of these campaigns. With the specific goal of improving the results of your marketing and sales efforts, this type of visibility is very beneficial.
Improve productivity by helping sales prioritize leads:-
A marketing automation framework that is specifically tailored to a CRM provides a window into the online communications that potential customers have had with an organization, for example, their history of visits and web downloads, attendance at webinars, opens and does click, messages sent, etc. Marketing automation makes it easy to qualify prospects based on particular activities, profiles, and special events, allowing prospects to rate based on recognized factors: actual, certified, and ready-to-sell prospects.
Accelerate the process by shortening the sales cycle:-
According to an IDC study, more than 50% of the leads in the average B2b contact database are out of date. Marketing automation can help move opportunities live through the pipeline faster. A good automation platform enables marketers to effectively nurture leads in the pipeline using strategies like content marketing, triggered email campaigns, site visitor tracking, and coordinated outreach. social networks. They can also reactivate cold leads through email retargeting campaigns.
Increase revenue and average transaction size with lead promotion:-
A well-informed buyer is better trained and more motivated to buy more. Using marketing automation, marketers can deliver content that directly addresses the issues they face at every step of the decision-making process. Whether it's a series of white papers, ROI calculators, product comparisons, videos, and case studies, this content helps you get the information you need on the go. 'advance in the buying cycle.
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