If you're a web developer, you know the market is saturated.
It's hard to be a freelance web developer because you need to have a really good portfolio to be a freelancer.
And it's not enough to have a portfolio.
You will need to show your portfolio to people, which is harder because most of the job hunt happens through word of mouth.
The best way to do that is to be a known entity.
That's why there are a lot of design or web development blogs.
People do them to get their name out there, and they work too. But you can't just do a blog and expect it to work.
There needs to be an editorial calendar.
There needs to be a content marketing strategy.
And most important of all, there needs to be traffic coming in.
There needs to be a way to get people to the site. And that's where SEO comes in handy.
Now, you need to understand what SEO is and how it works.
What is SEO?
SEO stands for Search Engine Optimization.
In other words, SEO is the process of improving a site's chances of appearing in search results.
Why is SEO Important?
SEO is important for two main reasons:
First, Google may use your site's search engine rankings as a ranking factor.
Second, many people use search engines to find information.
If you want people to find your site on Google, you need to rank high in the search results.
How Does SEO Work?
Here's an overview of how SEO works.
When a user types a keyword into Google, the search engine scours the web for pages that match that keyword.
It then orders the results by quality (using a combination of links and content) and displays the first page results in the "normal" version of Google.
But if you want to rank on the first page, you need to show Google exactly what it wants to see.
That's why SEO is all about creating content that is optimized content based on keywords.
And you need to make sure that your site has the right links pointing to it.
Here are some other things that go into optimizing content for SEO.
Keyword research:
Long-tail keywords that people use to find your target keyword.
Content:
Writing keyword-optimized content that includes the keyword several times.
Structured data:
Adding "structured data" to your site can push your page to the top of Google's search results.
Visual assets:
Images and other visual elements can help Google understand a page's topic.
Mobile optimization:
Mobile-friendly design is important for Google to deem a page mobile-friendly.
Content delivery networks (CDNs):
Putting a CDN between your server and a user's computer can improve loading speed times.
E-A-T:
Also known as "Domain Authority," E-A-T measures how much authority a site has. Sites with high E-A-T rankings appear above sites that have higher page authority.
SEO tools:
There are SEO tools out there that do the work for you.
Conclusion: (Must Read)
So, if you want to work as a freelance web developer, you can't just sit on your couch.
You need to become a known entity.
If you hire a marketing agency to help you with this, expect to spend a lot of money.
If you want to learn SEO and do it yourself, there are tons of tutorials you can easily find on google & Youtube.
Btw, this was only 1 Tip? What about 13 Super Tips to how to get clients as a web developer?
Go ahead and read! You will definitely love it.
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Best of Luck.
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