Every week I'd open four different dashboards:
- Google Play Console → revenue from Android apps
- App Store Connect → revenue from iOS apps
- AdMob → ad earnings
- Google Ads → ad spent on android user acquisition
- Apple Search Ads → ad spent on android user acquisition
Then I'd copy everything into a spreadsheet and do the math manually to get to one number: am I actually making money this week, or just moving money around?
For two apps this is annoying. For five or more it becomes a real time sink - and it's the kind of thing you skip when you're busy, which means you're flying blind on profitability.
What I built
I built Apps Finboard to solve exactly this. It connects all five platforms via their APIs and automatically calculates:
- Revenue per app (Play + App Store + AdMob combined)
- Ad spend per app (Google Ads + Apple Search Ads)
- Net profit per app, updated daily
You get one dashboard that answers the question "how much did I actually make?" without opening five tabs or touching a spreadsheet.
Why I'm sharing this
I used it internally for about a year, then a few developer friends asked to use it too. So I cleaned it up, added multi-app support, and put it out publicly - mostly to find out if enough people have the same problem to make it worth building further.
It's $19/month with a 7-day trial. This is a side project, not a startup - I'm just running an honest experiment.
What's missing
- automatically pulling Apple Advanced Ads works, but Apple Basic ads needs to be imported manually. The Apple API is not for the basic ads, so there's no other way
- meta ads spend. Maybe I'll add in in future
If you run mobile apps and also spend on UA campaigns, I'd genuinely love to hear how you're currently tracking profitability - and whether something like this would save you time.
Top comments (0)