title: [Book Sharing] Speak with Influence - Tell a Good Story in 3 Minutes, and Persuade Without Reasoning
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date: 2025-08-09 00:00:00 UTC
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canonical_url: https://www.evanlin.com/reading-speak-with-influence/
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[](https://moo.im/a/anuPVW "Speak with Influence (New Edition)")
Speak with Influence (New Edition) - Tell a Good Story in 3 Minutes, and Persuade Without Reasoning
Author: Hsieh Wen-hsien Publisher: Springlight
Published: 2015/12/22 Language: Traditional Chinese
#### Purchase Recommendation Website:
- Readmoo: [Buy it here](https://moo.im/a/anuPVW).
# Preface:
This is the 6th book I finished reading in 2025. This was actually a course I took this year, a lecture by Hsieh Wen-hsien, Brother Hsien. Before the class, I bought this book and read some of it, and I really felt that I absorbed more during the class. This lecture course was also a rare experience for us given by the company, because I heard that the lecturer is quite well-known in the industry. The requirements for everyone in the class were also very high. The members of the class were actually mostly partners who needed to give speeches externally, but they all felt that they gained a lot.
## Outline
Long speeches are no match for a 3-minute story, which can move people's hearts more.
More reasoning is no match for sharing life experiences, which are better remembered by listeners.
By telling a good story, you can not only persuade others, but also resonate and make friends.
Yahoo Media, Fubon Financial Holding, Taishin Financial Holding, Taiwan Mobile and other companies are all learning, a speaking class worth NT$200,000.
Hsieh Wen-hsien, columnist for Business Weekly and Apple Daily
Following The Power of Action, he shares everything he knows
If you want others to listen to you, first learn to "tell a good story."
The key is: to move others, first move yourself.
A ten-year observation and research result from the University of California, Berkeley, points out that
One week after a conversation or presentation, people only remember 5% of it.
This 5% is the stories, examples, and personal experiences provided by the speaker or lecturer.
A good story in three minutes is better than a long speech of thirty minutes.
Being good at speaking is not the same as telling a good story.
Being eloquent can persuade people, but others will not truly remember you or be convinced by you.
A good story, a brief opening and conclusion,
Share what you have seen and gained, and let people willingly be influenced by you and truly accept your arguments.
This book teaches you how to tell a story that is impressive and resonates with others.
Even without a high position or a strong background,
Ordinary people can also make an impression and get others to listen to you.
### New Edition Preface: Unexpected Influence
- **Key Points**:
- Successful language has influence, while unsuccessful language is easily ignored. Continuously enhancing one's own abilities, believing in one's inner will, and seizing every opportunity for public expression can make personal influence exceed expectations.
- It is recommended to find like-minded partners, work towards common goals, and cherish every opportunity to take the stage or hold the microphone to demonstrate one's potential.
* * *
### Preface
- **Key Points**:
- Oral expression is an important tool for strengthening personal performance and influence. Regardless of position, status, or professional background, one can demonstrate value through presentations or speeches.
- Analogous to baseball players: regardless of their annual salary, they must run to first base with all their might after hitting the ball to prove their value. Similarly, oral expression requires effort and practice to achieve influence.
- No one is born with oral charisma. Regardless of talent, one can improve their expression skills through continuous practice and become a "master of martial arts," influencing others with their words.
* * *
### Chapter 09: Observing the Audience's Body Language
- **Key Points**:
- **Analyzing Audience Needs**: Successful presentations require preparation beforehand, keen observation of the audience's psychology and needs, and presenting content in a targeted manner to enhance the charm and influence of oral expression.
- **Building Connection**: A speech is like "casting a net." Building connections through interaction with the audience, and the influence depends on how many people can be "caught" by the net.
- **Example Sharing**: Taking stock investment as an example, the speaker establishes resonance with the audience through concrete data (the company's stock price rising from NT$30 to NT$50), attracting attention and leading into the topic.
* * *
### Chapter 10: Organizing the Best Content
- **Key Points**:
- **Presentation Time**: The most common presentation length in the workplace is 20 minutes, which is the longest time that bosses or clients can accept, and the key points need to be accurately conveyed.
- **Opening and Closing**:
- **Opening like scissors**: The opening needs to clearly point out the purpose of the presentation, clearly stating "what I want to talk about" and "what I won't talk about," focusing the audience's attention.
- **Closing like a mallet**: The closing needs to be strong and leave a deep impression, allowing the audience to remember the core message when they leave.
* * *
### Chapter 13: Three Musts and Six Don'ts of Opening Remarks Principles
- **Key Points**:
- **Opening Principles**:
- **Three Musts**:
1. Establish a close connection with the audience in the first two minutes.
2. Use a golden sentence in the first sentence to attract attention.
3. Start with a story and end with a golden sentence to enhance memory points.
- **Six Don'ts** (not fully listed, but can be inferred to include avoiding lengthy, uninteresting, or irrelevant openings).
- **Avoid Excessive Enthusiasm**: There is no need to shout "Good morning" and other greetings. Interact with the audience at a natural volume to avoid embarrassment due to the audience's cold response, which would ruin the atmosphere.
* * *
### Chapter 14: A Closing Sentence is Better Than a Lot of Words
- **Key Points**:
- The closing needs to be concise and powerful, prompting the audience to take action. For example:
- Clearly request action (such as "Remember to place an order!" or specify a time to complete).
- Provide alternative options to give the audience a sense of participation.
- Express confidence in the audience's actions, encouraging them to execute.
- A one-sentence closing can move the audience more than a lengthy summary, strengthening influence.
* * *
### Chapter 18: Fear is Also Your Good Helper
- **Key Points**:
- **Managing Nervousness**: If you feel nervous during a speech, you can distract yourself through simple actions (such as wiggling your toes) to relieve the tension.
- Nervousness is not a negative emotion and can be seen as a driving force to stimulate performance, helping to improve the effect of the speech.
* * *
### Chapter 19: Presentations Cannot Be Too Long
- **Key Points**:
- **The Core Purpose of a Presentation**: It is not to convey all information, but to focus on letting the audience understand the key points, generate recognition, and take action, which is different from training courses.
- **The Idea of Cooperation and Division of Labor**:
- Compared to the traditional "division of labor and cooperation," the author advocates "cooperation and division of labor," emphasizing the establishment of a team cooperation foundation first, and then division of labor, which can exert greater team strength.
- This method is applicable to presentation preparation and team collaboration, improving the overall effect.
* * *
### Chapter 24: Using Position to Exert Influence
- **Key Points**:
- **The Influence of Information Power**: Certain positions (such as HR or editors) possess authority because they possess unique information (such as lecturer fees, book costs). This information gives the position holder influence.
- Making good use of the information advantage brought by the position can make subordinates or related personnel more willing to obey and cooperate.
* * *
### Preface: Speak with Influence, Improve Competitiveness
- **Key Points**:
- The book provides a complete expression framework and mindset, including:
- "Three Points Fully Exposed": Emphasizing the clarity and completeness of the presentation content (specific content is not detailed in the underlined section).
- "Opening like scissors, closing like a mallet": The opening focuses on the topic, and the closing is strongly shocking.
- The differences and applications of different presentation types.
- Core Mindset: Dedication, analysis of the audience, building connections, and organizing content. These skills can enhance the competitiveness of presentations and speeches.
## Thoughts
The sentence that left a deep impression on me: "If I were to give a 30-minute speech, I could go on stage immediately; but if I were to give a 3-minute speech, I would need to prepare for a week." How to "speak your influence" in a 3-minute speech so that every listener can empathize and resonate in a short period of time becomes even more difficult. Because you need to pay attention to the following important things:
- Get the audience's attention.
- Lay out the key points of this speech.
- Summarize the key points and turn them into takeaways.
This book has many techniques in the arrangement of speech content and can help you quickly gain favor with the audience. I highly recommend everyone to read it.
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