Artificial Intelligence is no longer just a buzzword. It has become one of the main engines behind how brands grow online. From predictive analytics and content automation to smarter ad targeting, AI is reshaping the entire marketing landscape.
In this article on AI and Digital Marketing, we explore how AI affects campaign optimization, personalization, and ROI measurement — and how marketers can adapt without losing the human touch.
AI helps automate repetitive tasks, personalize user experiences at scale, and forecast campaign performance. But while it brings efficiency, it also raises new challenges: overreliance on algorithms, ethical use of data, and the risk of losing creative authenticity.
What do you think? How much of your marketing workflow has become AI-driven, and where do you still prefer human input?
Let's share experiences — what's actually working, and what's just hype?
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