The Architecture of Choice: Between Freedom and Manipulation

This text provides an in-depth analysis of the concept of choice architecture, situating it at the intersection of individual freedom and systemic manipulation. The authors move away from the classical economic model, which views humans as infallible data processors, in favor of a behavioral anthropology that considers cognitive limitations, inertia, and the influence of emotions. A key point of reference is the analysis of organ donation systems, which illustrates the power of default options and opt-out mechanisms. The article also addresses ethical issues related to libertarian paternalism, distinguishing between positive nudging and negative sludge. This is a compendium of knowledge on how small changes in the presentation of options can radically alter the trajectory of human decisions, impacting the effectiveness of public policies and the quality of life of citizens in a modern state.