In today's digital age, the first 3 seconds decide whether your audience stays or vanishes. I recently expanded on this principle in a short academic-style paper, drawing from my book The 23 Laws of Marketing: Master Them or Die.
The paper explores how attention economics and consumer psychology shape those critical first moments, and how marketers can master perception before it's too late.
For those interested in reading it, the full paper is freely available here: https://doi.org/10.6084/m9.figshare.30214243
This research builds on timeless principles from Ries & Trout and pushes them into today's hyper-competitive digital battlefield. If you're serious about marketing strategy, it's a quick but powerful read.
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