Market Insights for Our New App
Welcome
Project Goals
The analysis aims to answer key questions:
- What is the size of the mobile app market (downloads and revenue)?
- How does this break down by category (percentages)?
- For each category, what is the ratio of downloads per app?
- What additional insights can guide our decision-making?
To achieve this, I built a Jupyter Notebook with functions for loading, cleaning, and analyzing the dataset. Alongside the notebook, this blog post summarizes the findings with clear visualizations.
Analysis & Visualizations
1. Most Popular Paid Apps in the Family Category
A bar chart highlights the top paid apps in the Family category, showing which titles dominate downloads and revenue.
2. Popular Genres by Installations (Paid Family)
A pie chart illustrates the distribution of installations across genres within paid family apps, helping us identify where user interest is strongest.
3. Installations per Category
We created an array showing the number of installations per category, giving a clear view of market size across app types.
4. Installations Distribution by Category
A pie chart visualizes the percentage share of installations per category, making it easy to spot dominant segments.
5. Mean Price per Category
A bar chart compares the average price of apps across categories, highlighting where premium pricing strategies are most common.
6. Most Expensive Apps per Category
Finally, we identified the most expensive apps in each category, offering insight into pricing extremes and potential positioning.
Key Takeaways
- The app market on Google Play is vast, with significant variation across categories.
- Family apps remain a strong segment, but competition is high.
- Pricing strategies differ widely by category, with some niches supporting premium apps.
- Understanding installation ratios per app helps us gauge saturation and opportunity.
Conclusion
This project demonstrates how data science can guide strategic decisions in app development. By combining structured analysis with clear visualizations, we provide actionable insights for marketing, design, and product teams.
The next step is to refine these findings into recommendations that will shape the launch of our new app. With data as our foundation, My MobApp Studio is well-positioned to succeed in the digital world.
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