Adding Testimonials & Case Studies: The Portfolio Features That Sell for You

Here’s the thing about selling your services: you can say you’re good at what you do all day long. But when someone else says it? Game over.

I once had a client whose revenue jumped 25% after I worked on their ad campaigns. They sent me the sweetest testimonial, and I put it on my homepage.

Within weeks, I started getting emails like:

“Saw that testimonial from [Client Name] — can we chat?”

That single quote worked harder than my entire cold email strategy.

Testimonials Build Trust

They’re proof. They’re social evidence. They tell future clients, “This person delivers.”

Case Studies Go Deeper

When you take the time to write a case study, you’re letting prospects peek behind the curtain. You show them the process, not just the result.

Here’s my formula:

1. Start with the problem – “Client was struggling with low sales.”
2. Explain what you did – “We redesigned the funnel and tweaked copy.”
3. Show the result – “Sales up 25% in 6 weeks.”

When I added two detailed case studies, something shifted — I stopped getting lowball offers. People started approaching me with serious budgets.

Adding testimonials and case studies is ridiculously easy with VisitFolio.com. It keeps them looking clean and professional, so they actually get read.