If you’ve been on Instagram, TikTok, or even LinkedIn lately, you’ve seen it: “link in bio.” Usually, it takes you to some Linktree or fancy bio-link page with buttons for YouTube, newsletter, shop, and whatever else.
Cool, but here’s the thing—why send people to a middleman when you could send them straight to your portfolio?
My Linktree Phase (And Why I Ditched It)
I’ll admit it: I used to use Linktree. It felt quick and easy. One place to throw all my links without thinking.
But after a while, I noticed something. People were clicking my YouTube or blog, but they weren’t sticking around. They’d click in, click out. No connection.
When I switched my “one link” to my portfolio instead, everything changed. Suddenly, people weren’t just reading a blog post—they were discovering my work, seeing case studies, and some even booked calls directly.
It wasn’t just clicks anymore. It was opportunities.
Why Portfolios Beat Bio Links Every Time
Link tools scatter attention. Portfolios focus it.
Think about it:
- A Linktree says: “Here are 8 things, you figure it out.”
- A Portfolio says: “Here’s who I am, here’s what I do, and here’s how you can work with me.”
That’s a massive difference. One feels like a menu. The other feels like a handshake.
A Friend’s Experience
My buddy Carla is a coach who used to run all her traffic through a bio link page. People followed her, sure, but she wasn’t converting much.
Last summer, she rebuilt her portfolio and made it her only link. Now when someone clicks, they land on her story, her testimonials, and a simple call-to-action to book a discovery call.
She told me: “I used to get followers. Now I get clients.”
How to Make Your Portfolio Your One Link
Here’s what helps:
- Put your CTA front and center (book a call, shop now, download guide).
- Keep the design clean—don’t overwhelm people with too many tabs.
- Add personality: a short bio, a photo, maybe even a video intro.
- Still include your links, but weave them naturally into your portfolio (instead of a random list of buttons).
The Future of “Link in Bio”
I honestly think bio-link tools will fade out. Why settle for a middleman when you can send people straight to your digital home base?
Your portfolio is the one link that can do it all—showcase, sell, connect, convert.
If you’re serious about building opportunities, stop scattering your audience across multiple links. Give them one link that actually tells your story.
And if you need an easy way to set it up, VisitFolio.com has been the simplest all-in-one portfolio builder I’ve tried.
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