How to Use Pictory AI’s Video Highlights Feature to Capture Your Audience’s Attention

If you want to create engaging videos for your audience, you need to capture their attention in the first few seconds. But how do you do that when you have a long video with lots of valuable information? How do you make sure your viewers don't miss the most important points of your video?

That's where Pictory's video highlights feature comes in handy. Pictory is an AI-powered video editing tool that helps you create professional-quality videos from text or blog posts. One of its features is the ability to automatically create short highlight videos from your long videos. These highlight videos are perfect for sharing on social media, creating trailers, or giving sneak peeks of your content.

In this post, we'll show you how to use Pictory's video highlights feature to create captivating videos that will grab your audience's attention and make them want to watch more.
If you're also interested in learning more about Pictory's other features and how it compares to other video editing tools, we highly recommend checking out our full Pictory review.

How to use Pictory's video highlights feature

Using Pictory's video highlights feature is very easy and fast. Here are the steps you need to follow:

1. Upload your long video to Pictory. You can upload any kind of video with spoken content, such as webinars, podcasts, zoom recordings, etc.
2. As your video is uploaded, Pictory's AI will transcribe the video and scan it for the most significant soundbites. It will highlight those sections of your video that contain the key points or messages of your content.
3. You can review and edit the automatically identified highlights. You can add or remove highlights, change their duration, reorder them, or split them into multiple clips.
4. You can customize and brand your highlight videos by adding your logo, colors, fonts, captions, intro, and outro. You can also choose from different music tracks or add your own voiceover.
5. You can generate and download your highlight videos in different formats and resolutions. You can also share them directly on your social channels or embed them on your website.

Why use Pictory's video highlights feature

Pictory's video highlights feature has many benefits for creating engaging videos for your audience. Here are some of them:

• It saves you time and effort. You don't have to spend hours editing your long videos or hiring a professional editor. Pictory's AI does the work for you in minutes.
• It increases engagement and retention. Short video clips are proven to drive higher viewer engagement and retention than long videos. They capture your audience's attention and interest and make them want to watch more.
• It boosts conversions and sales. By giving your prospects a peek at what's behind the paywall or what you have to offer, you can increase their curiosity and desire and persuade them to take action.
• It grows your audience and reach. By sharing your highlight videos on social media, you can attract more viewers and followers to your content. You can also use captions to make your videos accessible and SEO-friendly.

Examples of Pictory's video highlights

Here are some examples of how Pictory users have used the video highlights feature to create engaging videos for their audience:

• A webinar host used Pictory to create a short trailer video for his upcoming webinar and shared it on his sales page and social media. He increased his webinar attendance and conversions by 50%.
• A podcaster used Pictory to create a short summary video of his podcast episode and shared it on his website and social media. He increased his podcast downloads and subscribers by 40%.
• An e-learning instructor used Pictory to create a short teaser video of his online course and shared it on his landing page and social media. He increased his course enrollments and revenue by 60%.

Conclusion

Pictory's video highlights feature is a powerful tool for creating engaging videos that will capture your audience's attention and make them want to watch more. It helps you save time and effort, increase engagement and retention, boost conversions and sales, and grow your audience and reach.

If you want to try Pictory's video highlights feature for yourself, you can sign up for a free trial. You'll get access to all of Pictory's features, including script to video, blog to video, edit video using text, auto caption videos, auto summarize long videos, and more.

If you're also interested in learning how Pictory compares to InVideo and which tool might be the best fit for your needs, we highly recommend checking out our Pictory vs InVideo comparison.