If you build websites, you might've asked yourself - why do certain guides pop up first on Google, when other ones, maybe even clearer, hardly appear at all?
Recently, I analyzed Hostinger’s famous guide:
How to make an ecommerce website in 6 steps
The findings? Totally surprising - not only for SEO folks, but anyone building docs or posts aiming to show up online.
This post explains the core SEO reasons that make the page rank high - backed by actual data, laid out simply for developers to get quickly.
Here we go. 👇
It answers what people are looking for - exactly right!
The main term matches what new users are looking for:
“How to make an ecommerce website”
The piece touches on plenty of linked questions along the way - rolling them in without force, weaving each one smoothly into the flow
- ecommerce website setup
- hosting & domain
- WooCommerce vs Shopify
- adding payments
- designing store layout
- listing products
- selling stuff on the internet
A single page that covers every related question? Google’s into that - it keeps people from hopping elsewhere.
A strong domain authority really helps it get ahead
Hostinger stands out from your typical blogging site
high traffic because it has a tons of backlinks from
globally recognized brands
Google leans on trusted sites - particularly when it comes to web hosting, building websites, or running an online biz.
When it comes to tough keywords like "ecommerce website," being trusted counts - big time.
It's lengthy, walks you through step by step, yet keeps things clear for those just starting out - so it packs a solid punch without feeling overwhelming
This guide is over 3,000 words - goes through every key part one by
- one from:
- choosing a platform
- shopping cart setup
- payment gateway integration
- store design
- product listing
- promotional tips
- FAQs
Dev teams usually overlook a single detail:
Google likes pages that really help the reader.
If folks skip going back to the search list, that site moves up in rank.
The Flow of the Content Is Smooth and Easy to Follow
- The page uses:
- H1 becomes the main headline on a web page
- H2 leads to every move
- H3 → sub-steps
- bullet points
- numbered instructions
- illustrations and screenshots
- video guide
- FAQs
A solid setup means search engines can move around easier - so you’ve got a stronger shot at those top snippet spots.
If you’re aiming for Google to get what your page is about, skipping H-tags isn’t an option.
Strong Internal Linking Strategy
- Hostinger cleverly connects to:
- Their hosting plans
- Other tutorials
- WordPress/WooCommerce guides
- Help center articles
- Internal links help with:
- Authority flow
- Lower bounce rate
- Better topic clustering
- Longer time spent per visit
Many coders create guides without linking to related pages which is a big mistake.
They update their content now and then
Google really likes new stuff - particularly when it's about tech.
Hostinger changes this page now and then, so it actually feels fresh
- forexample it has:
- ecommerce trends
- platform updates
- hosting changes
- design best practices
If your content is “write once, forget forever,” don’t expect to rank on page 1.
Fast loading pages - also works well on phones
Hostinger’s site is:
- extremely fast
- cleanly coded
- mobile-friendly
stores copies nearby (using CDN) while sending data through fast networks developed using solid server infrastructure
Because Google mainly checks the phone version of sites, fast loading helps your rank - so speed matters if you want better placement.
Web developers usually care about looks, yet skip speed - which wrecks search results.
Users stick around, click more, also spend extra time on site
Individuals linger around this piece for a few minutes since:
- it’s readable
- well-designed
- nicely structured
- has visuals
- comes with a video walkthrough
- Positive feedback from users helps improve position
- longer dwell time
- better scroll depth
- fewer bounces
- extra taps on linked sections
SEO isn't only about keywords.
It’s human behaviour.
It’s got loads of links from nature - no push needed
This guide keeps getting mentioned in:
- YouTube tutorials
- Reddit threads
- Facebook groups
- beginner dev communities
- blogs teaching WordPress & WooCommerce
Backlinks = authority
Authority = rankings
Simple!
Google Trusts Big Brands for YMYL Topics
Building an ecommerce site involves:
handling money
payment gateways
secure hosting
customer data
This is part of what affects your safety or finances - Google takes it seriously.
Google favors companies showing:
- expertise
- reliability
- security
- strong reputation Hostinger fits perfectly.
Great content, along with solid SEO basics and a trusted site, leads to higher search positions.
What Web Devs Should Learn From This
- Write in-depth guides
- Short posts don’t win competitive SERPs.
- Use clean hierarchy (H1 → H2 → H3)
- Google needs structure to interpret intent.
- Add visuals, examples, or code snippets
- This boosts engagement.
- Update content regularly
- Stale content = disappearing rankings.
- Internally link your articles
- Treat your blog like a mini documentation site.
- Make sure your site loads fast
- Developers often forget that speed = SEO.
- Publish on domains with growing authority
- Your domain matters.
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