Kind of a weird example: Notion.
They knew there were many users that didn't like Evernote but didn't want to switch platforms because there was so much stuff they had documented in Evernote. Their import tool allowed new user to copy everything from evernote with one click.
Their import tool also works with other platforms including Asana, Google Docs and Quip. On top of that because of their embed and upload blocks you can include anything you want (even services they didn't think of in their current system).
So uhmm, the point:
If you allow users to switch without too much effort and make it as easy as possible to use it within (or on top of) their existing workflow there is a big chance more users will adopt it.
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Kind of a weird example: Notion.
They knew there were many users that didn't like Evernote but didn't want to switch platforms because there was so much stuff they had documented in Evernote. Their import tool allowed new user to copy everything from evernote with one click.
Their import tool also works with other platforms including Asana, Google Docs and Quip. On top of that because of their embed and upload blocks you can include anything you want (even services they didn't think of in their current system).
So uhmm, the point:
If you allow users to switch without too much effort and make it as easy as possible to use it within (or on top of) their existing workflow there is a big chance more users will adopt it.