An ecommerce dashboard is a visual analytics portal that helps business owners (and store managers) and SaaS platforms to track their sales, customer activity, orders, product performances and their own KPIs in real-time. It consolidates all ecommerce data marketing, revenue, inventory, user behavior and transactions into a simple, intuitive view.
It’s no longer optional to have a dashboard in the ecommerce world of today! Whether you run an Shopify shop, WooCommerce store or a custom ecommerce SaaS; dashboards help you take smarter decisions faster.
For those looking for a streamlined solution, CRM dashboards can be integrated into your system to improve customer relationship management and boost business growth.
Why are E-commerce dashboards important?
Here’s why modern ecommerce teams rely heavily on dashboards:
1. Real-Time Decision Making
Business owners can quickly see all the:
Today’s revenue
Active customers
Best-selling products
Orders waiting for fulfillment
Marketing campaign performance
2. Better Inventory Management
Stock-outs and overstocks costs online business thousands each month.
Low stock alerts
Inventory value
Fast-moving items
SKU performance trends
3. Improved Customer Understanding
Understand customer behavior:
Repeat vs new buyers
Order value patterns
Abandoned carts
Browsing vs buying ratios
4. Monitor Sales Channels
If you sell on multiple platforms, dashboards combine:
Shopify
Amazon
eBay
Your custom ecommerce admin
5. Powerful Visualization
Instead of dull, static spreadsheets, dashboards provide:
Graphs
Pie charts
Funnels
Heat maps
KPI widgets
Essential KPIs For Your Ecommerce Dashboard
Here is how a successful ecommerce dashboard looks like :
Sales Metrics
Daily/weekly/monthly revenue
Earnings by channel
Average order value (AOV)
Sales conversion rate
Order Metrics
Total orders
Fulfilled / pending orders
Refund & return rates
Product Metrics
Best-selling items
Low stock alerts
Most viewed products
Product profitability
Customer Metrics
Lifetime value (LTV)
Customer acquisition cost (CAC)
Returning vs new customers
Abandoned cart rate
Use Cases for Ecommerce Dashboards
Ecommerce SaaS platforms
Online store owners
Agencies building custom dashboards
Multi-vendor marketplaces
Dropshipping businesses
Analytics teams
Top Ready-To-Use Ecommerce Dashboard Templates
Developers don't like having to create admin dashboard templates from scratch and would rather use ready-made templates.
Here are a few high-grade ecommerce dashboards you can choose:
Spike Ecommerce Dashboard
Modernize Ecommerce Dashboard
MaterialM Ecommerce Dashboard
MaterialPro Ecommerce Dashboard
The templates are available in React, Angular, Vue, Bootstrap and Tailwind versions. Free admin templates are also available to help you get started without any cost.
Final Thoughts
An ecommerce dashboard is one of the best ways to increase revenue, learn about your customers and maximize product performance. Adopting a pre-built dashboard from the start would give devs Speed To Market, focus on core business logic instead of UI stuff.
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