Pagination refers to page navigation. It is a long-forgotten aspect of web design. However, it is a potential one. While deciding how you want your viewer to navigate your page, you have two options. Pagination or scrolling. To make a wise decision, you must go through the advantages of pagination as well as scrolling.
A website design agency may find it difficult to choose between pagination and scrolling. The main reason is that both approaches have their pros and cons. Moreover, it is noteworthy that neither of the two gives one solution for all. So, you must choose accordingly.
Here are enlisted some key points to help you with the decision.
1. User Engagement and conversion
Pagination split your website into distinct web pages with related information or product/services. However, scrolling is an infinite process to expose the user to large data chunks with no literal focus, just as in Facebook newsfeed.
Allowing your user with infinite scrolling will have your users linger on for longer periods. Hence, providing you with better user engagement. In comparison, pagination aids you with better conversion rates. It is because this approach is a call-to-action approach.
2. Addiction and sense of control
This is about the impact of pagination and scrolling on the human psyche. Scrolling with no ultimate final line to end is often addictive. Social media, especially Facebook newsfeed, is one such example. However, pagination provides a corresponding and a finite number of results. It imparts a sense of control in the user, and he feels more confident while making a purchase.
No doubt, pagination, and scrolling is a critical decision for the web design.
3. Item location
Pagination allows the users to remember the brand and webpage more easily. Typically, your loyal customer would ultimately wish to get to the page he shopped last time. So that he may continue to shop from the same page for further purchases. This is quite impossible with scrolling. So, if your website is an eCommerce website, pagination would be the best suitable.
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