BUSINESS PLAN SUBMITTED TO NATIONAL YOUTH INVESTMENT FUND
**
TABLE OF CONTENTS
**
Cover Page
Table of Contents
Executive Summary
General Business Information
Products Description
Marketing Plan
Management Structure
Executive Summary
In Nigeria, natural skin products like shea butter and coconut oil have been the usual traditional items for treating a multitude of benefits for the skin, before civilization arrived with the arrival of the colonial masters. Shea butter, which is very rich in vitamins A and E, as well as fatty acids, provides intense moisturization and hydration, protecting the skin from harsh weather conditions. Coconut oil, on the other hand, is renowned for its anti-inflammatory properties, making it an effective remedy for acne, wounds, and skin irritations. They can be produced locally, eliminating the need for expensive imports. This accessibility makes them the best option for people who wants to buy effective and budget-friendly skin care solutions. Moreover, these natural products are gentle on the skin, reducing the risk of adverse reactions and allergies.
In Nigerian culture, shea butter and coconut oil hold significant importance, often used in traditional ceremonies and rituals. Beyond their cultural value, these products cut across all Nigerian ethnic groups, suitable for all skin types and ages. They can be used as moisturizers, body butters, hair supports, and even as ingredients in homemade skincare recipes. Their versatility has made them an essential item in many Nigerian households.
As the world shifts towards sustainable and natural living, Nigeria is well-positioned to reap the rewards of its abundant natural resources, promoting a healthier and more radiant population.
General Business Information
Business Name: Gazelle Beauty Stores
Business Description: Gazelle Beauty Stores is a retailer of natural skin and hair care products, dedicated to providing high-quality, and affordable solutions for a healthier and more radiant skin for Nigerians. Our product range includes shea butter, coconut oil, and other natural ingredients sourced locally in Nigeria. We also sell unisex shoes, bags, sandals, on the side.
Mission Statement: Our goal is to empower fellow Nigerians to embrace natural living by providing accessible and pocket-friendly products that nourishes the skin, hair, and soul.
Product Range:
Natural Skin Moisturizers and Shea Butters
100% Natural Coconut Oils
Homemade skincare recipes and DIY kits
Target Market:
Health-conscious individuals
Environmentally aware consumers
Individuals seeking natural solutions for skin and hair issues
Local spas and wellness centers
Local Shops and Supermarkets
Marketing Strategies:
Social media marketing and online presence
Collaborations with influencers and wellness experts
Local events and workshops
Referral schemes.
Operations:
Products sourced from local farmers and suppliers
Products packaged and distributed from our Ibadan-based address
Online store and physical storefront in Ibadan and Abuja.
Contact Information:
Phone: +234 905 653 0915, +234 813 942 5198
Email: dorcasomole605@gmail.com
Address (1): WAEC Junction, Ijokodo, Ibadan – Nigeria.
Address (2): Piwoyi Community, Behind Shoprite, Airport Road, Abuja FCT.
Instagram handle: @gazelle__stores (with double underscore)
Payment Options:
Cash on delivery
Bank transfer
Products Description
Gazelle Shea Butter
Showcasing the richness of Gazelle Shea Butter, carefully crafted from the finest shea nuts sourced from the heart of Nigeria. Our shea butter has the following advantages for every Nigerian family;
Helps moisturizes dry skins
Helps to clean stretch marks
Soften your skin surfaces
Helps to prevent inflammations
Kills eczema and other skin infections, helps to fade away scars and black spots and acnes.
Gazelle Coconut Oil
Experience the versatility of Gazelle Coconut Oil, cold-pressed from fresh coconuts in Nigeria. Our coconut oil is:
Rich in anti-inflammatory properties for healthy skin and hair
Effective in hydrating and nourishing skin, hair, and scalp
Natural remedy for acne, wounds, and skin irritations
Both products are carefully packaged to preserve their natural goodness, ensuring that every of buyers and final users receive the best of nature's bounty in every container.
Marketing Plan
Gazelle Beauty Stores aims to become an household name in the natural product sales in Nigeria, offering quality, efficient, and pocket-friendly natural skin and hair care products to all Nigerians and people outside the shores of Nigeria.
Market Analysis:
Target Market: Health-conscious individuals (young and aged) and individuals seeking natural solutions for skin and hair issues.
Market Size: Estimated 10 million potential customers in Nigeria.
Growth Rate: 15% annual growth rate in the natural products market.
Competitive Analysis: Moderate competition, with opportunities for differentiation through quality, pricing, and customer service.
Marketing Objectives:
Increase brand awareness: 20% increase in social media followers and online engagement within 6 months.
Drive sales: 30% increase in sales revenue within the first year.
Marketing Strategies:
Digital Marketing: Social media marketing, Facebook, Instagram advertising and WhatsApp Statuses.
Partnerships: We sell to wholesalers and retailers who resell for us.
Performance Metrics:
Online engagement metrics (social media, email marketing).
Customer satisfaction surveys and feedback.
Budget Allocation:
Digital Marketing: 50%
Partnerships: 40%
Miscellaneous (operations, logistics): 10%
Timeline:
The Business started December 2023
December 2023 – January 2024: We established online presence, launched social media campaigns, and designed our containers’ stickers.
February 2024 – April 2024: We have collaborated with influencers, and initiate partnerships with our friends who equally businesses online to help us advertise.
April 2024 – Till Date: Analyze performance metrics, adjust strategies, and plan for expansion, and by the end of the year, we shall review our annual performance.
Management Structure
Gazelle Beauty Stores is a brain-child of Ms. Omole Dorcas and Mr. Olotin Olamide.
Mrs. Olotin Dorcas is a serial business owner, she has an excellent experience in different small-scale businesses around sales of fashion items which includes shoes, bags, sandals, children’s wears and shoes and recently natural skincare products like shea butter and coconut oil.
Mr. Olotin Olamide is an IT expert and an online business enthusiast, he is in charge of the social media engagements and digital marketing campaigns for the business. He also designs sales pitches and targets local resellers for our natural skincare products.
DID YOU FIND THIS POST IMFORMATIVE OR HELPFUL?
Kindly leave us a comment below, your input will help us refine our content and provide more value to our readers. We appreciate your engagement and look forward to hearing from you!
Top comments (0)