Quick Summary: If your Shopify store has a "Coming Soon Product", you're already doing a good job of exciting people and creating early engagement. A "Coming Soon Product" will help you test the demand for your product, capture emails, and lift launch day sales. This article will cover the benefits of having a "Coming Soon Product", what makes it a "Coming Soon Product", how to set it up, and the latest statistics on the value of the "Coming Soon Product" strategy in the current e-commerce world. With global retail e-commerce sales projected to exceed $7.4 trillion by 2025, adopting pre-launch strategies like this will help you compete. We'll even share industry best practices, common mistakes, and FAQs so that you can quickly and easily implement this strategy.
With online shopping being as quick and simple as it is these days, it is super easy to get buried in the competition. One way to stand out is by offering a "Coming Soon Product" feature on your Shopify store. This feature allows you to build hype for upcoming products while also allowing you to capture customer data before the official launch. With e-commerce sales expected to reach $6.8 trillion by 2025, now is the perfect time to utilize tactics like this and expand your store. A Shopify coming soon product can turn the excitement and anticipation surrounding an upcoming product in your Shopify Store and ultimately convert it into sales from customers, whether it is a new product line launch or a re-launch of a popular product.
In this blog, we will walk you through everything you need to know about the features of the coming soon option on Shopify. We discuss what features there are, ways it could benefit your store, procedure steps, and more. After you read this blog, you will have a great understanding of what tools you have at your disposal to create a buzz and have a positive impact on your store.
Key Takeaways
Get People Excited Early: A coming soon product Shopify capability helps you tease items, so you can build anticipation and begin collecting leads before they even become available.
Increase Sales and Engagement: Research suggests that pre-launch merchandising can improve new product success rates. New products have a failure rate of 95% when they don't have a proper buildup.
Simple Setup in Shopify: Account holders can choose built-in capabilities or a Shopify app to set up a coming soon product page in minutes and without coding.
Mobile-First: Research shows that by 2025, mobile commerce is projected to make up 59% of all global e-commerce sales ($4.01 trillion); therefore, mobile usability is critical for your coming soon pages.
Monitor your Success: Measure email sign-ups, page views, and sales at launch to make any necessary adjustments moving forward.
Steer clear of these mistakes: Don't overpromise delivery dates and/or ignore customer feedback to keep customers loyal.
What is a Coming Soon Product?
A "Coming Soon Product" is an item that does not yet exist in your store, which will be available to be purchased soon. The coming soon product will display like a normal product page in your Shopify store with product images and descriptions, but instead of having an "Add to Cart" button, it will likely have either a "Notify Me" or "Sign Up for Updates" button. The coming soon product feature in Shopify is excellent for building anticipation around new arrivals, limited editions, and restocks.
Put simply, a coming soon product is a teaser. It keeps shoppers engaged with your store, instead of showing them an "Out of Stock" button with a frustrating shopping experience that may cause the shopper to leave your store altogether, a coming soon product encourages them to stay engaged with your shop. This fits nicely into the world of e-commerce and marketing that prioritizes personalization, as well as inviting customers to purchase by showing exclusivity with early access for loyal customers. Think of how many brands are currently working the "sneak peek," countdown timers, or exclusive previews into their digital marketing campaigns. These tactics are designed to turn passive browsing into sales with engaged customers.
Though coming soon features are certainly not a novel concept, there is truly a growing importance to them as we move into 2025. Combining the sheer force of e-commerce, 28 million e-commerce stores and growing, with how these stores must differentiate themselves. Using creative features like a coming soon product page in Shopify allows you to seamlessly collect emails and social shares, including pre-orders, to leverage excitement for a successful launch.
Benefits of Adding a Coming Soon Product Feature
Putting a coming soon product on your Shopify store has some great perks. For starters, it builds lots of excitement! If you give customers a taste of what's next, they will feel urgency and exclusivity. They will feel like they're in the inside scoop, which can lead to higher engagement and more brand loyalty for your company.
Lead generation is another huge plus. A Shopify coming soon page typically has email signup forms for interested buyers. From this list, you can grow a list of eager buyers. The makeup industry found that "89% of marketers saw a return with personalized marketing from email signup lists." You can send them discounts, updates, or branding messages with early access codes to generate revenue from your leads.
Coming soon, products can also help with inventory planning. You can track demand for a product using sign-ups or even views. This allows you to gauge the demand for the product before you buy it, and this eliminates a lot of waste in inventory and also potential overstock. In a marketplace where 95% of new products fail, this benefit is invaluable.
Sales-wise, coming soon features boost your launch day sales numbers. like a lot. You'll often dull launch day demand due to pre-launch recognized demand, resulting in sell-outs more typically than not, and you will get better SEO by using more keywords like "Shopify coming soon product" on your pages, which can help you get search traffic of people searching for coming soon products or items.
Lastly, it's customer-friendly. Instead of experiencing disappointment when they see a product is out of stock, shoppers will feel hope and a sense of involvement, which leaves a positive emotional experience that will lead to repeat visits and possible word-of-mouth sharing. In 2025, with the growth of e-commerce reaching 8.3% YOY to $6.86 trillion, these small advantages can lead to big results.
Features to Look For in Coming Soon Product Apps
When selecting an app for your forthcoming Shopify functionality on Shopify, choose one that provides easy setup and a better user experience. Below are features to consider:
- Custom Labels and Badges: Look for apps that let you customize (for example), you can change any "Sold Out" label to "Coming Soon" or come up with some badges that burst through your theme. Customers love that stuff, and it keeps your store looking professional.
- Email notifications and waitlisting: The best apps can also set up an auto-emailer that lets your interested visitors know when the product is launching. So, you do all the work upfront, and soon enough, they are buying a product from you when you were not even expecting them to.
- Countdown timers: A factor that we all know is that a timer builds urgency. Apps like Timesact or PreOrder Now have countdown timers built in and overlay your images to help create FOMO (fear of missing out) when potential customers see that there are only 24 hours left to buy.
- Pre-Order integration: The goal is to have customers purchase from your e-commerce shop before the product arrives. If you would like to pre-collect money for your product before it arrives, make sure you are using an app that allows pre-orders. Pre-ordering customers creates revenue before the product arrives.
- Analytics tracking: Good apps will have data on views, sign-ups, conversions, etc. This way, you will be able to understand how successful your "coming soon" request for the notification campaign and adjust accordingly.
- Mobile Optimization: With mobile sales projected to reach $710 billion by 2025, it is evident that it is crucial to maximize the app through a mobile-friendly phone experience.
- SEO Tools: Features such as meta tags or keyword suggestions included in the app can help your coming soon product shop pages rank in search results. Popular apps to consider for 2025 are Timesact, Pre-Order Today, and Fancy Coming Soon. Choose one that is affordable for you. Many apps have free plans and good integration with the theme.
How It Works: Setting Up a Coming Soon Product on Shopify
It's easy to understand how a coming soon product works. A product page is created, and it is available to see, but not to buy yet. For example, when a customer visits that page, they see details, photos, and a call to action like "Notify Me". Shopify is tracking all of this, and the backend apps will send out notifications!
There are various ways to enable this, either through manual updates using the built-in Shopify functionality or by using an app. Setting it up involves tagging products, editing your themes, or downloading an app. After that, it is smooth sailing. All you have to do is worry about when you turn the products live, and the updates the apps will send out automatically. It's that easy, and incubating your new product keeps your customers engaged in your brand and keeps your Shopify website active.
They are finally getting underway. Here are the steps to execute on how to add a coming soon product on Shopify.
Step-by-Step Guide: How to Add Coming Soon Product on Shopify
Adding this feature is simple, even for beginners. Here's a clear tutorial based on 2025 best practices.
- Log in to Your Shopify Admin: Go to your dashboard and click "Products" > "Add Product."
- Create the Product Listing: Enter details like name, description, images, and price. Use keywords like "Shopify coming soon" in the title and description for SEO.
- Set Inventory to Zero: In the Inventory section, set stock to 0. This triggers the "Sold Out" badge, which you'll customize.
- Add Tags: Create a tag like "coming-soon." This helps filter and display the product correctly.
- Customize the Button: Go to "Online Store" > "Themes" > "Customize." Find the product template and change "Sold Out" to "Coming Soon" or add a notify form.
- Install an App if Needed: For advanced features, search the Shopify App Store for "SB Coming Soon Product‑PreSale." Install one like PreOrder Now. Follow its setup wizard to enable waitlists or timers.
- Add Email Capture: Use the app to include a signup form. Connect it to your email tool like Klaviyo for follow-ups.
- Test and Publish: Preview on desktop and mobile. Once ready, save and make the product visible.
- Promote It: Share on social media or your homepage to start the buzz.
- This process takes about 30 minutes. If you're using a password-protected store, enable the coming soon page in "Online Store" > "Preferences".
Latest Statistics on E-commerce and Pre-Launch Strategies
E-commerce is flourishing, and pre-launch strategies, including coming soon products, are a vital strategy in the success equation. Global retail e-commerce sales will reach an estimated $4.3 trillion in 2025, exhibiting growth fueled by smart marketing.
Mobile is a massive trend because it serves as the way to shop in people's lives, and it will make up 59% of sales = making up $4.01 trillion! That means, your coming soon features must be mobile optimized for the shoppers on the go, hoping to capture those impulse purchases.
Pre-launch performances have never generated more captivating results. With 30,000 new products released each year, targeting a 95% failure rate, hype generated pre-launch can significantly reduce risk. Retention through personalization using data generated from pre-launch activity results in improved retention for 80% of leaders.
Social commerce, in addition to traditional commerce, will reach $1.2 trillion by 2025. Tying your product and previews to Instagram requires nearly zero investment but can multiply efforts in your Shopify coming soon efforts.
Influencer marketing, tightly bound to pre-launch marketing strategies, will grow to $22.2 billion in 2025. While much of this is attributed to individuals selling prosumer products, combining your pre-launch feature into your Shopify site will extend visibility, impact, and reach.
Shopify-specific data indicates significant action - 10% more stores as trust improved in Q3/2024, equal to over 4.8 million stores existing. Reported engagement with popups, closely related to coming soon notifications, has an 8.11% CTR.
With these measurable cumulative arguments, it's easy to see, starting a coming soon product Shopify feature is something you need to consider as an extra layer for 2025.
Conclusion
Creating a "Coming Soon Product" feature for your Shopify store is a great way to generate excitement and drive sales in the 2025 e-commerce boom projected to reach $6.8 trillion. By teasing your upcoming products, you're raising anticipation, generating easily accessible leads, and establishing demand awareness. Mobile commerce continues to dominate at 59% of sales ($4.01 trillion), so a mobile-responsive set-up is paramount.
When it comes to creating a Shopify coming soon product page, the process is easy and effective, whether you opt for apps or manual adjustments. Utilize best practices, assess your metrics, and don't overhype your incoming products. Get started today to transform curiosity into loyal customers and maximize your launch!
FAQs
What is the difference between a coming soon product and a pre-order?
Coming soon products create excitement with future availability without taking payment, and pre-orders allow the buyer to purchase items before you have them in stock. Both can build anticipation, but pre-ordering also gives you revenue sooner.
Do I need an app to add a Shopify coming soon product?
Not always. You can create themes manually, but using a product like Timesact provides better features and gives you a chance to customize your store.
How does a coming soon feature affect SEO?
Can it improve it? Yes, by adding fresh content with keywords such as 'how to add a coming soon product on Shopify.' Search engines prefer fresh and active sites.
Can I use coming soon for my entire store?
Yes, to create a full coming soon Shopify page, you can set password protection in preferences.
What if my product launch is delayed?
Communicate quickly through email. Apologize and give benefits to help keep the trust.
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